May 11, 2024  
2016-2017 Undergraduate and Graduate Catalog 
    
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2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Course Descriptions

How to Read Catalog Course Descriptions

Texas Tech offers nearly 5,000 courses as part of its curriculum. These courses are listed alphabetically by subject prefix within each college and departmental section of this catalog. The courses appear in numerical order, moving from beginning freshman or developmental level courses to graduate, research, and professional courses.

Not all courses listed in this catalog are offered every year. An online class schedule published before each registration period indicates courses that will be available during the upcoming term or semester and when each class will meet. The class schedule can be found at (www.depts.ttu.edu/officialpublications/class_schedule/index.php). The university reserves the right to cancel any scheduled course or withdraw any program from the list of offerings when the best interests of the institution require such action.

Courses are designated by a subject prefix and number along with a descriptive title. Learn more  about interpreting the course descriptions found throughout the catalog.
 

Advertising (Undergraduate Courses)
  

  • ADV 3310 - Principles of Advertising

    3 Semester Credit Hours
    An overview of the broad field of advertising. Acquaints students with the role of advertising in the American economy and social system and the procedures involved in planning advertising campaigns.
  

  • ADV 3312 - Advertising Writing

    3 Semester Credit Hours
    Prerequisites: Sophomore standing or higher, C or better in ADV 3310  and MCOM 2320 , 2.5 TTU GPA. Principles and practice of writing for advertising. Includes writing for internal audiences as well as for various media to meet advertising goals to persuade and inform mass audiences. (Writing Intensive)
  

  • ADV 3318 - Advertising Research and Consumer Insights

    3 Semester Credit Hours
    Prerequisites: C or better in MATH 2300  or MATH 2345 . Inspiring communication ideas with audience and market insights to connect brands and consumers through authentic, relevant experiences.
  

  • ADV 3320 - Advertising and Society

    3 Semester Credit Hours
    Examines advertising’s role in society and its relationship to consumers in historical and contemporary contexts. Considers the economic, legal, ethical, and social aspects of advertising.
  

  • ADV 3330 - Advertising Theory

    3 Semester Credit Hours
    Prerequisite: ADV 3310  or PR 2310 . xamines the development and practical application of theories and models related to advertising effects, audience response, and return on investment.
  

  • ADV 3340 - Internet and New Media Advertising

    3 Semester Credit Hours
    Prerequisites: ADV 3310  or PR 2310  and ADV 3312  or PR 3312 . Explores Internet and new media advertising issues and techniques. Includes evaluating and creating Internet and new media-based advertising campaigns.
  

  • ADV 3350 - Sports Advertising

    3 Semester Credit Hours
    A study of advertising in the sports industry with emphasis on theoretical and practical application to brand building, organizational recognition, sponsorship, and issues of controversy.
  

  • ADV 3351 - Advertising Media Planning

    3 Semester Credit Hours
    Prerequisites: C or higher in ADV 3310  or PR 2310 , MATH 2300  or MATH 2345 . A study of the various advertising media to provide students with a knowledge of the use of advertising media, methods of selection, and the skills and background required for media buying.
  

  • ADV 3361 - Advertising Design and Layout

    3 Semester Credit Hours
    Prerequisite: C or higher in ADV 3312 . Corequisite: Non-credit lab. Covers the creative aspects of advertising design, strategy, copy, layout, typography, and production in a variety of visual media. Provides practical training for planning and executing effective print and broadcast messages. Teaches computer proficiency with software packages such as Adobe Creative Suite, which includes Illustrator, InDesign, and Photoshop.
  

  • ADV 3390 - Internship in Advertising

    3 Semester Credit Hours
    Prerequisites: C or higher in ADV 3351 , 2.5 TTU GPA, and recommendation of faculty member and internship coordinator. Minimum of 160 hours supervised employment in media or communications organization. Weekly reports, interviews, and term paper required. Must be taken pass-fail.
  

  • ADV 4000 - Special Projects in Integrated Communications in Advertising

    V1-3 Semester Credit Hours
    Prerequisite: Consent of instructor. A hands-on experience in developing and presenting an integrated communications campaign for a business problem or opportunity. May be repeated once for credit.
  

  • ADV 4300 - Individual Study in Advertising

    3 Semester Credit Hours
    Prerequisites may vary depending on course topic. May be repeated once for credit.
  

  • ADV 4301 - Special Topics in Advertising

    3 Semester Credit Hours
    Considers selected topics in advertising. May be repeated for credit when topic varies.
  

  • ADV 4304 - Advanced Creative Strategy

    3 Semester Credit Hours
    Prerequisite: C or higher in ADV 3361 . Advanced formulation and techniques of creative strategy with emphasis on copywriting. May include participation in local, state, regional, and/or national advertising competitions.
  

  • ADV 4312 - Advertising Campaigns

    3 Semester Credit Hours
    Prerequisites: C or better in ADV 3318 , ADV 3351 , and ADV 3361 . Integration of advertising research, message and media strategies and techniques, with special application to campaign planning and execution. Principles and applications of advertising campaign planning, preparation, and presentation taught in a problem-solving mode. (Writing Intensive)
  

  • ADV 4313 - International Advertising

    3 Semester Credit Hours
    Prerequisites: C or higher in ADV 3310  or PR 2310 . A study of the practices and procedures of advertising in the international market.
  

  • ADV 4330 - Advertising Sales

    3 Semester Credit Hours

    Prerequisite: ADV 3310  . Study of media sales including radio, television, newspapers, magazines, and digital platforms. Will develop practical knowledge of sales and relationship building in advertising sales context.