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BA 3301 - Fundamentals of Marketing

3 Semester Credit Hours
Prerequisites: C or better in either ECO 2302 , ECO 2305 , or AAEC 2305 ; minimum cumulative 2.75 Texas Tech GPA. Focuses on the process of marketing products and services to consumers. Topics include marketing structures and agencies; motives and buying habits; types of middlemen, marketing institutions, and channels; current marketing practices; marketing of industrial and consumer goods. May not be used to satisfy business major degree requirements.
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