Nov 21, 2024  
2024-2025 Undergraduate and Graduate Catalog 
    
2024-2025 Undergraduate and Graduate Catalog

College of Media & Communication


 

Rob Stewart, Ed.D., Interim Dean

103 Media and Communication | Box 43082
Lubbock, TX 79409-3082 | www.depts.ttu.edu/comc
T 806.834.8582 | F 806.742.1085

About the College

Communication is essential to every successful industry, government agency, nonprofit and start up. The College of Media & Communication is one of the largest media and communication undergraduate programs in the United States. In each of the seven undergraduate degree programs, students can learn how to communicate effectively, think critically, solve problems, create media and communication content, and work in teams. The college also offers three master’s degree programs and a doctoral degree in media and communication. Because of the graduate program options, students also can earn a B.A. and an M.A. degree within five years. 

The college provides numerous advising and student success opportunities such as professional advising, career counseling, and internships. Students at all levels can get involved in one of the following innovative experiential learning experiences: Raidervision, The Bullet Ad Team, RaiderComm, The Hub@TTU, The Think Tank, KTXT-FM, MCTV, The TTU Debate Team and many others. In addition, students from every degree program can get involved with a student organization related to each of the majors. 

Degree Programs

The college supervises the following degree programs:

Undergraduate Program

Each undergraduate degree program in the college requires a minimum of 120 semester hours for a Bachelor of Arts degree. The college seeks to offer a curriculum that stays abreast of trends and changes in the field while providing a broad education in media and communication.

First-semester students enrolling in the college must meet the university-wide admission requirements. Students enrolled in other colleges at Texas Tech may transfer into the college after earning at least 12 semester credit hours (excluding CLEP courses) with a GPA of 2.0 or higher.  

Basics of Writing Exam. Any student wishing to enroll in JOUR 2310  must pass the college’s Basics of Writing exam with a grade of 70 or higher, complete ENGL 1301  and ENGL 1302  with at least a grade of C, and have a 2.5 TTU GPA prior to enrolling in JOUR 2310. 

Catalog Selection. Students will use the catalog issued for the year in which they are first officially admitted to the college, or a more recent catalog if approved. For the former Texas Tech University student seeking readmission to the university, the student must come back under the same catalog year in which the student was first enrolled at the university, provided the catalog is active (in no case can a student complete a degree under a catalog that is more than seven years old). Former Texas Tech University students may choose a more recent catalog year if approved.

Course Load. A normal full-time course load is 15-19 hours per semester. Course loads in excess of 19 hours require approval by the Associate Dean for Undergraduate Affairs. The normal course load for a single summer term is 6-8 hours, not to exceed 16 hours for the full summer semester.

Students on academic warning, academic probation, academic suspension, or academic dismissal will be limited to no more than 16 semester hours in a long semester and 12 hours in a full summer semester. Students may have the course load lowered according to the Academic Recovery program agreement or contract.

Course Prerequisites. Prerequisites are governed by the catalog in effect when the course is taken. All prerequisites must be satisfied with a C or better for course enrollment.  

Credit by Examination. A matriculated student may attempt credit by examination (described elsewhere in this catalog). Approval from the Associate Dean for Undergraduate Affairs is required if the student is classified as a senior, if the student is taking the exam for a second time before six months have elapsed, or if more advanced material in the same subject has already been completed.

Final 30 Credit Hours. The final 30 semester credit hours of a degree program must be completed with Texas Tech enrollment. Credit for courses taken without prior approval from the Associate Dean for Undergraduate Affairs may not be applied to degree program requirements. Approval will not be granted during a student’s graduating semester.

First Year. Entering first-year students develop their programs in consultation with an academic advisor. Students report to their advisors for individual conferences or group meetings as needed for the purpose of orienting themselves to academic regulations and procedures, curricula, and degree requirements in their respective areas of interest.

Students are urged to take the required first-year courses, including MCOM 1300  and MCOM 1301 , during their first year. During the sophomore year, students should complete MCOM 2350 . Normally, university core curriculum requirements should be completed by the end of the sophomore year. First-year students should not enroll in junior/senior-level courses.

GPA Requirement. First-semester students enrolling in the college must meet the university-wide admission requirements. Students enrolled in other colleges at Texas Tech may transfer into the college after earning at least 12 semester credit hours (excluding CLEP courses) with a GPA of 2.0 or higher. For all writing courses, ADV 3312 , JOUR 2310 , and PRSC 3312 , a GPA of 2.5 must be earned prior to the semester of enrollment in the course.  

Grades of D. Semester credit hours for a course in which a grade of D is earned may not be applied toward fulfillment of the major, minor, certificate, concentration, or teaching field requirements for any degree program.

Grades of Incomplete. A grade of I (Incomplete) must be replaced by a letter grade within one calendar year. It may not be replaced with transfer credit.  

Grading Practices. The college conforms to university grading practices as set forth in the Academic Requirements  section of this catalog. In addition, the following regulations apply within the college. Except for those courses designated “may be repeated for credit” in this catalog, no course may be used more than once to satisfy graduation requirements.

Graduation Confirmation. Students declare their major upon entering the College of Media & Communication. Students are eligible to confirm their graduation date in the student dashboard when at least 80 percent of requirements have been met. The student is responsible for fulfilling all catalog requirements and is expected to regularly review their DegreeWorks and be familiar with graduation requirements. Any change in graduation date must be communicated to the advisor.

Ineligible Registrations. The College of Media & Communication reserves the right to drop any ineligibly registered students from a course for reasons such as lower division/upper division rule infractions and lack of prerequisites, including the minimum GPA prerequisite for writing courses.

Sophomore standing (at least 30 hours) is required for entry into 3000-level courses in the college if prerequisites are not stated.

Laptop Computers. The College of Media & Communication does not have a laptop requirement or policy for students. However, the college recommends bringing or purchasing a personal laptop/computer, especially for students who anticipate creating, producing, or developing content for their personal and professional portfolios. Many courses offered in the College of Media & Communication use specialized technology and software, which is generally available in both College of Media & Communication classrooms and computer labs. For questions about technology requirements for a particular class, students should reach out to their course instructor. 

Students who are looking to check out equipment or purchase a personal computer/laptop should go to https://www.depts.ttu.edu/comc/students/current/technology/.

Minors. The college offers minors in advertising, communication studies, creative media industries, journalism, professional communication, and public relations & strategic communication management. The requirements for each minor are discussed in the catalog section of the supervising department. Students with majors in the College of Media & Communication are not required to declare a minor or concentration unless majoring in Journalism. Although not required, students in the College of Media & Communication can choose to declare a minor either within the college or from outside the college. 

Multiple Majors. Students who wish to pursue two or more majors within the College of Media & Communication must have a minimum of 24 unique hours in each major.

Nondegree Students. All prerequisites and academic regulations based on GPA apply to nondegree students. Courses taken while in nondegree status may not be used as part of a degree program.  

Pass/Fail. Only free electives are eligible for the pass/fail option requested by the student. No course required by the college may be taken pass/fail unless required by a media and communication major-minor sequence. 

Second Undergraduate Degree. Permission to enroll in courses to pursue a second bachelor’s degree must be obtained from the Associate Dean for Undergraduate Affairs. No second bachelor’s degree is conferred until the candidate has completed at least 24 semester credit hours in residence, in addition to the courses counted toward the first bachelor’s degree. Credit by examination courses will not satisfy the 24-hour residence requirement. A second bachelor’s degree sought by a student who did not graduate from a public Texas university must include the required core curriculum.

Teacher Education. Students who want to teach journalism in secondary schools must complete a degree in journalism and take the necessary courses in the College of Education to be certified to teach. Students should contact the Teacher Certification Office in the College of Education. The following courses constitute the required courses from the journalism secondary teaching field: JOUR 2300 , JOUR 2310 , JOUR 3312 , JOUR 3350 , JOUR 3380 , JOUR 3390 , JOUR 4350 , JOUR 4370 , 3-hour journalism elective; PHOT 2310 ; MCOM 1300 , MCOM 3300 , and MCOM 3320 . Passing the Basics of Writing exam with a grade of 70 or higher, ENGL 1301  and ENGL 1302  with at least a grade of C, and having a 2.5 TTU GPA is required prior to enrolling in JOUR 2310 .

Transfer Students. Students requesting permission to transfer from another academic institution must meet the university-wide admission requirements. No more than 21 hours of media and communication courses will be accepted in transfer unless approved by the Associate Dean for Undergraduate Affairs. Students enrolled in other colleges at Texas Tech may transfer into the college after earning at least 12 semester credit hours (excluding CLEP courses) with a GPA of 2.0 or higher. In addition, they must provide the Office of the Registrar with a transcript of all academic work. Approval will be granted by the Transfer Evaluation Office. The college will determine the applicability of any transferred credit to academic programs within the college. All transfer students will enter under the catalog in force at the time of transfer. The last 30 hours prior to graduation must be completed at Texas Tech.

Transfer Work. Coursework taken at other institutions must be approved prior to enrollment. Credit from other institutions is not calculated into the student’s Texas Tech GPA.

University Core Curriculum Requirements. The core curriculum requirements ensure breadth in each academic program. These requirements have been incorporated into the college’s undergraduate degree programs as per the State of Texas requirements listed in the Academic Requirements  section of this catalog. Students should consult their DegreeWorks and with an advisor prior to each registration period to ensure all requirements are being met in a manner consistent with timely graduation.

Students in majors in the college must take the following core courses: MCOM 1300 , MCOM 1301 , and MCOM 2350 . Students are also required to take two department-level global communication elective courses (students may also substitute any college-level foreign language in which a grade of C or higher was earned) and complete six hours of Communication Literacy courses from their major in the College of Media & Communication. 

Courses listed for majors in the college may be counted toward fulfilling the college’s general degree requirements (including university core requirements). 

Warning/Probation/Suspension/Dismissal. See the Academic Requirements  catalog section concerning academic standing policies.   

General Degree Requirements

Requirements for the degree of Bachelor of Arts apply to all baccalaureate degrees offered through the college unless specifically shown to the contrary.

Bachelor of Arts. The curriculum established for this degree is designed to provide the foundation for media and communication courses through a well-rounded study of digital and social media, global communication, and oral and written communication, as well as courses in creative arts, history, mathematics, social and behavioral sciences, and natural sciences. It also provides the factual basis and insights requisite for specialized study and professional work in these fields.

General Requirements. See “Undergraduate Credit by Examination in the Undergraduate Admissions section of this catalog for information on credit provided by test scores to meet these requirements. Students must take the specified number of hours in the areas listed below. Except for the multicultural requirement, a course may not be counted in two different areas of the general requirements but may be counted in both general requirements and major requirements.

Semester Hours
English 6
  The 6 hours of English must consist of ENGL 1301  and ENGL 1302 .  
Oral Communication 3
  Select COMS 2300 , COMS 2358 , MCOM 2310 , or from other courses on the core curriculum requirements approved list.  
Foreign Language/Global Communication 9-13
 

Texas Tech University policy is that any entering student who has not completed two years (four semesters) of a single foreign language in high school, or has not transferred at least two semesters of a single foreign language from another institution of higher learning, must complete at least two semesters or its equivalent of a single foreign language at the first-year college level as a graduation requirement. Students who did not complete two years of foreign language in high school will complete the following requirement:

  • Complete first-year foreign language requirement (10 hours) with a C or better, and earn a C or better in MCOM 2350 

International students whose native language is not English and who graduated from a secondary school in their native country may satisfy the language option by providing their certificate of graduation to the Office of the Registrar. Credit by examination is available for the following languages: French, German, Latin, and Spanish. Students who petition to complete the foreign language requirement via study abroad through a non-Texas Tech affiliated program will agree to have foreign language credit applied to their degrees based on scores of a language placement test upon their return from study abroad. Approval must be received in advance from the Associate Dean for Undergraduate Affairs.

Students who have met the minimum university foreign language requirement can choose to complete 9 hours of Global Communication credits (3 hours are fulfilled by MCOM 2350 ). In addition to MCOM 2350, global communication courses include ADV 4313 , COMS 3332 CMI 3309 CMI 3355 , CMI 3358 , JOUR 3370 , PRSC 4351 , any approved international-focused special topics course, any course taken as a Study Abroad, and any foreign language course taken at the college level (earning a minimum of a C or higher).

Study Abroad and special topics courses must have department chair and Associate Dean for Undergraduate Affairs approval at least one semester prior to enrolling in the course.

 
Mathematics 6
  All mathematics courses 1300 and above (excluding junior and senior level) may be used. Only one of MATH 1300 , MATH 1320 , and MATH 1420  may apply. Only one of MATH 1330  and MATH 1430  may apply. AAEC 2301 EDIT 2318 ,  PHIL 2310 , or PSY 2400  may be used to satisfy 3 hours of this requirement. MATH 2300  or MATH 2345  is required for all advertising, creative media industries, journalism, media strategies, or public relations and strategic communication management majors. Communication studies and digital media and professional communication majors may take any two math credits that fulfill State of Texas core requirements.  
Life and Physical Sciences 8
  Two courses including matching labs must be selected from the Life and Physical Sciences list in the core curriculum options.  
Social and Behavioral Sciences 3
  All majors in the College of Media & Communication can complete this requirement with COMS 1301 , COMS 1310 , MCOM 1300 , MCOM 1301 , or other university-approved Social and Behavioral Science course. Please refer to department graduation requirements for other courses.  
United States History 6
  Students may choose from HIST 2300 , HIST 2301 , or HIST 2310 .  
United States and Texas Government 6
  Students will enroll in POLS 1301  and POLS 2306 . For more information, see the Department of Political Science section of this catalog. One course must be taken from a Texas college or university.  
Language, Philosophy, and Culture 3
  Fulfilled by MCOM 2330 , COMS 2310 , or other university-approved Language, Philosophy, and Culture course. Please refer to department graduation requirements for elective courses.  
Creative Arts 3
  Fulfilled by MCOM 2301  or other university-approved Creative Arts course. Please refer to department graduation requirements for elective courses.  
Multicultural Requirement 3
  Fulfilled by MCOM 2350  or other university-approved Multicultural course.  

Major and Electives. In addition to the above requirements, students must take major and elective courses to total a minimum of 120 semester credit hours (40 of which must be upper-level junior/senior to meet the university graduation requirement). Students will be required to complete a minimum of 39 hours (33 hours for Communication Studies majors) for their major subject, including 6 hours of courses in communication literacy. At least 18 hours of the major subject must be in courses at the junior/senior level.

Graduate Program

For information on graduate programs offered by the College of Media & Communication, visit the Graduate Programs  section of the catalog.

Undergraduate Program Offerings & Course Descriptions

Office of the Dean

Programs

Undergraduate Certificate

Department of Advertising & Brand Strategy

Programs

Bachelor’s

Undergraduate Minor

Department of Communication Studies

Programs

Bachelor’s

Undergraduate Minor

Department of Journalism & Creative Media Industries

Programs

Bachelor’s

Undergraduate Minor

Undergraduate Certificate

Department of Professional Communication

Programs

Bachelor’s

Undergraduate Minor

Department of Public Relations & Strategic Communication Management

Programs

Bachelor’s

Undergraduate Minor

Undergraduate Certificate