Apr 19, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 5371 - Measurements and Survey Research in Marketing

3 Semester Credit Hours
Prerequisite: ISQS 5345  or MKT 5369 . Focuses on measurement issues and developing and designing survey research studies in marketing research. F.


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