PRSC 4412 - Public Relations Campaigns

4 Semester Credit Hours

Prerequisites: C or better in PRSC 3308, PRSC 3312, and PRSC 4380 or MCOM 3380. Public relations campaign planning, preparation, and presentation in problem-solving mode. Setting objectives; executing research projects; evaluating creative media promotion; and preparing public relations plans, messages, budgets. (CL)