Nov 21, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Texas Tech at a Glance
  Colleges and Areas of Instruction
  All Academic Programs
  eLearning Programs
  Course Descriptions
  Academic Requirements
  Core Curriculum Requirement
  Multicultural Requirement
  Other Educational Opportunities
  Graduate School
  Graduate Programs by College
  Undergraduate Admissions
  Registration
  Academic Advising and Support
  Finances
  Housing and Hospitality
  Student Services
  Resources and Facilities
  Academic Calendar
  Campus Map
  Faculty Directory
  Official Publications Home
  Catalog PDF
  General Information
  Addendum
  My Portfolio
HELP
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

ADV 3351 - Advertising Media Planning

3 Semester Credit Hours
Prerequisites: C or higher in ADV 3310  or PRSC 2310 , MATH 2300  or MATH 2345 . A study of the various advertising media to provide students with a knowledge of the use of advertising media, methods of selection, and the skills and background required for media buying.


Add to Portfolio (opens a new window)