Jan 23, 2020  
2016-2017 Undergraduate and Graduate Catalog 
    
2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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RHIM 4316 - Hospitality Sales and Marketing

3 Semester Credit Hours
Prerequisites: ENGL 1302  and a C or better in RHIM 2210  ; RHIM and retail management majors, minors, and concentrations only; sophomore standing; Application of hospitality sales and marketing concepts, methods, and techniques. Analysis of principles of consumer behavior, market research, promotion, and revenue management. (Writing Intensive) F, S.



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