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Apr 23, 2024
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RHIM 4316 - Hospitality Sales and Marketing3 Semester Credit Hours Prerequisites: ENGL 1302 and a C or better in RHIM 2210 ; RHIM and retail management majors, minors, and concentrations only; sophomore standing; Application of hospitality sales and marketing concepts, methods, and techniques. Analysis of principles of consumer behavior, market research, promotion, and revenue management. (Writing Intensive) F, S.
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