ADV 3361 - Advertising Design and Branding

3 Semester Credit Hours

Prerequisite or corequisite: C or higher in ADV 3312. Corequisite: Non-credit lab. Covers the creative aspects of advertising design, strategy, copy, layout, typography, and production in a variety of visual media. Provides practical training for planning and executing effective print and broadcast messages. Teaches computer proficiency with software packages such as Adobe Creative Suite, which includes Illustrator, InDesign, and Photoshop. (CL)