Nov 27, 2020  
2017-2018 Undergraduate and Graduate Catalog 
    
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 5360 - Marketing Concepts and Strategies

3 Semester Credit Hours
Examines marketing functions, the institutions which perform them, and the study of marketing planning, strategy, and tactics. Includes the organization, execution, and control of the marketing effort.



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