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Student ID:__________________________
Student Name:_______________________
Advisor Name:_______________________
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Catalog: 2017-2018 Undergraduate and Graduate Catalog
Program: Advertising, B.A.
Minimum Credits Required:__________________
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Advertising, B.A.
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Communication Literacy RequirementStudents attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy (CL) requirement in their program(s) of study. Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program. Communication literacy in the Department of Advertising is evidenced by competence in writing, speaking, and creating advertising content. A sequenced approach begins with a foundation in writing, then creative design work, and finally a capstone experience that incorporates synergy among written, oral, and creative communication skillsets. The courses that fulfill the CL plan for communication literacy in the advertising major are ADV 3312, ADV 3361, and ADV 4312. |
Recommended Sample Curriculum |
First Year |
Fall |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
MCOM 1300 - Foundations of Media and Communication
TCCNS: COMM1307 | 3 Semester Credit Hours | | | |
POLS 1301 - American Government
TCCNS: GOVT2305 | 3 Semester Credit Hours | | | |
ENGL 1301 - Essentials of College Rhetoric
TCCNS: ENGL1301 | 3 Semester Credit Hours | | | |
| | | | |
MATH 1300 - Contemporary Mathematics
TCCNS: MATH1332 | 3 Semester Credit Hours | | | |
OR | | | | |
MATH 1320 - College Algebra
TCCNS: MATH1314 | 3 Semester Credit Hours | | | |
| | | | |
Life and Physical Sciences 4 Semester Credit Hours
(choose from the University’s core curriculum)
| | | | |
| MCOM 1100 - Success in Media and Communication | 1 Semester Credit Hours | | | |
Total: 17 |
Spring |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| MCOM 2310 - Business and Professional Communication | 3 Semester Credit Hours | | | |
POLS 2306 - Texas Politics and Topics
TCCNS: GOVT2306 | 3 Semester Credit Hours | | | |
ENGL 1302 - Advanced College Rhetoric
TCCNS: ENGL1302 | 3 Semester Credit Hours | | | |
| | | | |
MATH 2300 - Statistical Methods
TCCNS: MATH1342, 1442, 2342, 2442 | 3 Semester Credit Hours | | | |
OR | | | | |
| MATH 2345 - Introduction to Statistics with Application to Business | 3 Semester Credit Hours | | | |
(MATH course must be passed with a C or better)
Life and Physical Sciences 4 Semester Credit Hours (choose from the University’s core curriculum)
| | | | |
Total: 16 |
Second Year |
Fall |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 3310 - Principles of Advertising | 3 Semester Credit Hours | | | |
| MCOM 1301 - Introduction to Digital and Social Media | 3 Semester Credit Hours | | | |
| MCOM 2320 - Writing for Media and Communication | 3 Semester Credit Hours | | | |
HIST 2300 - History of the United States to 1877
TCCNS: HIST1301 | 3 Semester Credit Hours | | | |
|
Social and Behavioral Sciences 3 Semester Credit Hours (select from the university core curriculum)
| | | | |
Total: 15 |
Spring |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 3312 - Advertising Writing | 3 Semester Credit Hours | | | |
HIST 2301 - History of the United States since 1877
TCCNS: HIST1302 | 3 Semester Credit Hours | | | |
| MCOM 2301 - Visual Storytelling (fulfills Creative Arts requirement) | 3 Semester Credit Hours | | | |
| MCOM 2330 - Media Literacy (fulfills Language, Philosophy, and Culture requirement) | 3 Semester Credit Hours | | | |
| MCOM 2350 - Communicating in a Global Society | 3 Semester Credit Hours | | | |
Total: 15 |
Third Year |
Fall |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 3318 - Advertising Research and Consumer Insights | 3 Semester Credit Hours | | | |
| ADV 3320 - Advertising and Society | 3 Semester Credit Hours | | | |
|
MCOM Global Communication or Foreign Language 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 3 Semester Credit Hours
| | | | |
Total: 15 |
Spring |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 3351 - Advertising Media Planning | 3 Semester Credit Hours | | | |
|
MCOM Global Communication or Foreign Language 3 Semester Credit Hours
Group A 3 Semester Credit Hours
Group B 6 Semester Credit Hours
| | | | |
Total: 15 |
Fourth Year |
Fall |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 3361 - Advertising Design and Layout | 3 Semester Credit Hours | | | |
|
Group A 3 Semester Credit Hours
Group B 3 Semester Credit Hours
Group C 3 Semester Credit Hours
MCOM Elective 3 Semester Credit Hours
| | | | |
Total: 15 |
Spring |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 4312 - Advertising Campaigns | 3 Semester Credit Hours | | | |
|
MCOM Elective 3 Semester Credit Hours
Group C 6 Semester Credit Hours
| | | | |
Total: 12 |
Total Hours: 120 |
Advertising MajorStudents majoring in advertising are required to complete 64 semester hours within the college, including elective selections from Group A, Group B, Group C, and the following: |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 3310 - Principles of Advertising | 3 Semester Credit Hours | | | |
| ADV 3312 - Advertising Writing | 3 Semester Credit Hours | | | |
| ADV 3318 - Advertising Research and Consumer Insights | 3 Semester Credit Hours | | | |
| ADV 3320 - Advertising and Society | 3 Semester Credit Hours | | | |
| ADV 3351 - Advertising Media Planning | 3 Semester Credit Hours | | | |
| ADV 3361 - Advertising Design and Layout | 3 Semester Credit Hours | | | |
| ADV 4312 - Advertising Campaigns | 3 Semester Credit Hours | | | |
MCOM 1300 - Foundations of Media and Communication
TCCNS: COMM1307 | 3 Semester Credit Hours | | | |
| MCOM 1301 - Introduction to Digital and Social Media | 3 Semester Credit Hours | | | |
| MCOM 2320 - Writing for Media and Communication | 3 Semester Credit Hours | | | |
| MCOM 2350 - Communicating in a Global Society | 3 Semester Credit Hours | | | |
Group A: |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
| ADV 3330 - Advertising Theory | 3 Semester Credit Hours | | | |
| ADV 3340 - Internet and New Media Advertising | 3 Semester Credit Hours | | | |
| ADV 3350 - Sports Advertising | 3 Semester Credit Hours | | | |
| ADV 3390 - Internship in Advertising | 3 Semester Credit Hours | | | |
| ADV 4000 - Special Projects in Integrated Communications in Advertising | V1-3 Semester Credit Hours | | | |
| ADV 4300 - Individual Study in Advertising | 3 Semester Credit Hours | | | |
| ADV 4301 - Special Topics in Advertising | 3 Semester Credit Hours | | | |
| ADV 4304 - Advanced Creative Strategy | 3 Semester Credit Hours | | | |
| ADV 4313 - International Advertising | 3 Semester Credit Hours | | | |
| ADV 4330 - Advertising Sales | 3 Semester Credit Hours | | | |
Group B: |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
COMS 1301 - Interpersonal Communication
TCCNS: SPCH 1318 | 3 Semester Credit Hours | | | |
| COMS 3313 - Persuasion | 3 Semester Credit Hours | | | |
| COMS 3315 - Political Campaign Communication | 3 Semester Credit Hours | | | |
| COMS 3334 - Gender and Communication | 3 Semester Credit Hours | | | |
| COMS 3335 - Nonverbal Communication | 3 Semester Credit Hours | | | |
| COMS 3353 - Small Group Communication | 3 Semester Credit Hours | | | |
| EMC 3308 - Visual Communications | 3 Semester Credit Hours | | | |
| EMC 3310 - Introduction to Electronic Media and Communications | 3 Semester Credit Hours | | | |
| EMC 3315 - Introduction to Web Design | 3 Semester Credit Hours | | | |
| EMC 3333 - Multimedia Development | 3 Semester Credit Hours | | | |
| EMC 3335 - Video Production and Editing | 3 Semester Credit Hours | | | |
| EMC 3380 - Advertising for Electronic Media | 3 Semester Credit Hours | | | |
| EMC 4301 - Special Topics in Electronic Media | 3 Semester Credit Hours | | | |
| EMC 4315 - Advanced Web Production | 3 Semester Credit Hours | | | |
| JOUR 3317 - Publication Design and Graphics | 3 Semester Credit Hours | | | |
| JOUR 4301 - Special Topics in Journalism | 3 Semester Credit Hours | | | |
| MCOM 3300 - Theories of Media and Communication | 3 Semester Credit Hours | | | |
| MCOM 3320 - Media and Communication Law | 3 Semester Credit Hours | | | |
| MCOM 3303 - Sex and Violence in the Media | 3 Semester Credit Hours | | | |
PHOT 2310 - Principles of Photography
TCCNS: COMM1318 | 3 Semester Credit Hours | | | |
| PHOT 3310 - Photography I | 3 Semester Credit Hours | | | |
| PHOT 3330 - Digital Photography I | 3 Semester Credit Hours | | | |
| PR 2310 - Principles of Public Relations | 3 Semester Credit Hours | | | |
| PR 3311 - Public Relations Strategies | 3 Semester Credit Hours | | | |
| PR 3312 - Public Relations Writing | 3 Semester Credit Hours | | | |
| PR 3341 - Public Relations Graphics and Production | 3 Semester Credit Hours | | | |
| PR 3351 - Public Relations for Nonprofits | 3 Semester Credit Hours | | | |
| PR 3352 - Public Relations Event Management | 3 Semester Credit Hours | | | |
| PR 4301 - Special Topics in Public Relations | 3 Semester Credit Hours | | | |
Group C: |
| Course Name | Semester Credit Hours | Term Taken | Grade | Gen Ed |
|---|
ART 1302 - 2D Design
TCCNS: [ARTS 1311] | 3 Semester Credit Hours | | | |
ART 1303 - Drawing I
TCCNS: [ARTS 1316] | 3 Semester Credit Hours | | | |
ART 1309 - Art Appreciation
TCCNS: [ARTS 1301, 1313, 1413] | 3 Semester Credit Hours | | | |
| ART 2309 - Technology in the Arts | 3 Semester Credit Hours | | | |
| ART 3325 - Beginning Photographic Arts | 3 Semester Credit Hours | | | |
| BA 3301 - Fundamentals of Marketing | 3 Semester Credit Hours | | | |
| BA 3304 - Operations Management | 3 Semester Credit Hours | | | |
| BA 3305 - Organization Management | 3 Semester Credit Hours | | | |
| ECO 2305 - Principles of Economics | 3 Semester Credit Hours | | | |
| ENGL 2305 - Introduction to Poetry | 3 Semester Credit Hours | | | |
| ENGL 2307 - Introduction to Fiction | 3 Semester Credit Hours | | | |
| ENGL 2308 - Introduction to Nonfiction | 3 Semester Credit Hours | | | |
ENGL 2311 - Introduction to Technical Writing
TCCNS: ENGL2311 | 3 Semester Credit Hours | | | |
ENGL 2351 - Introduction to Creative Writing
TCCNS: ENGL2307, 2308 | 3 Semester Credit Hours | | | |
| ENGL 2388 - Introduction to Film Studies | 3 Semester Credit Hours | | | |
| ENGL 3365 - Professional Report Writing | 3 Semester Credit Hours | | | |
| IS 1100 - RaiderReady: Freshman Seminar | 1 Semester Credit Hours | | | |
| IS 4100 - Strengths-Based Senior Seminar | 1 Semester Credit Hours | | | |
| PFP 3301 - Introduction to Personal Finance | 3 Semester Credit Hours | | | |
PSY 1300 - General Psychology
TCCNS: PSYC2301 | 3 Semester Credit Hours | | | |
| PSY 3304 - Introduction to Social Psychology | 3 Semester Credit Hours | | | |
| PSY 3306 - Personality | 3 Semester Credit Hours | | | |
SOC 1301 - Introduction to Sociology
TCCNS: SOCI1301 | 3 Semester Credit Hours | | | |
| THA 2301 - Introduction to Acting | 3 Semester Credit Hours | | | |
THA 2303 - Theatre Appreciation
TCCNS: DRAM1310 | 3 Semester Credit Hours | | | |
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Additional elective courses may be approved by the department chairperson
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MCOM Global Communication CoursesChoose from MCOM 2350, ADV 4313, COMS 3332, EMC 3358, JOUR 3370, PR 4351. |
Notes:
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