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Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________ Catalog: 2017-2018 Undergraduate and Graduate Catalog Program: Advertising, B.A. Minimum Credits Required:__________________

Advertising, B.A.

Communication Literacy Requirement

Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy (CL) requirement in their program(s) of study. Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

Communication literacy in the Department of Advertising is evidenced by competence in writing, speaking, and creating advertising content. A sequenced approach begins with a foundation in writing, then creative design work, and finally a capstone experience that incorporates synergy among written, oral, and creative communication skillsets. The courses that fulfill the CL plan for communication literacy in the advertising major are ADV 3312, ADV 3361, and ADV 4312.

 

Recommended Sample Curriculum

First Year

Fall

Course NameSemester Credit HoursTerm TakenGradeGen Ed
MCOM 1300 - Foundations of Media and Communication
TCCNS: COMM1307		 3 Semester Credit Hours
POLS 1301 - American Government
TCCNS: GOVT2305		 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric
TCCNS: ENGL1301		 3 Semester Credit Hours

 

MATH 1300 - Contemporary Mathematics
TCCNS: MATH1332		 3 Semester Credit Hours

OR

MATH 1320 - College Algebra
TCCNS: MATH1314		 3 Semester Credit Hours

 

  • Life and Physical Sciences 4 Semester Credit Hours
    (choose from the University’s core curriculum)
    • MCOM 1100 - Success in Media and Communication 1 Semester Credit Hours
    Total: 17

    Spring

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours
    POLS 2306 - Texas Politics and Topics
    TCCNS: GOVT2306    		 3 Semester Credit Hours
    ENGL 1302 - Advanced College Rhetoric
    TCCNS: ENGL1302    		 3 Semester Credit Hours

     

    MATH 2300 - Statistical Methods
    TCCNS: MATH1342, 1442, 2342, 2442    		 3 Semester Credit Hours

    OR

    MATH 2345 - Introduction to Statistics with Application to Business 3 Semester Credit Hours

    (MATH course must be passed with a C or better)

     

  • ​Life and Physical Sciences 4 Semester Credit Hours (choose from the University’s core curriculum)
    • Total: 16

    Second Year

    Fall

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 3310 - Principles of Advertising 3 Semester Credit Hours
    MCOM 1301 - Introduction to Digital and Social Media 3 Semester Credit Hours
    MCOM 2320 - Writing for Media and Communication 3 Semester Credit Hours
    HIST 2300 - History of the United States to 1877
    TCCNS: HIST1301    		 3 Semester Credit Hours
  • Social and Behavioral Sciences 3 Semester Credit Hours (select from the university core curriculum)
    • Total: 15

    Spring

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 3312 - Advertising Writing 3 Semester Credit Hours
    HIST 2301 - History of the United States since 1877
    TCCNS: HIST1302    		 3 Semester Credit Hours
    MCOM 2301 - Visual Storytelling (fulfills Creative Arts requirement) 3 Semester Credit Hours
    MCOM 2330 - Media Literacy (fulfills Language, Philosophy, and Culture requirement) 3 Semester Credit Hours
    MCOM 2350 - Communicating in a Global Society 3 Semester Credit Hours
    Total: 15

    Third Year

    Fall

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 3318 - Advertising Research and Consumer Insights 3 Semester Credit Hours
    ADV 3320 - Advertising and Society 3 Semester Credit Hours
  • MCOM Global Communication or Foreign Language 3 Semester Credit Hours
  • Group A 3 Semester Credit Hours
  • Group B 3 Semester Credit Hours
    • Total: 15

    Spring

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 3351 - Advertising Media Planning 3 Semester Credit Hours
  • MCOM Global Communication or Foreign Language 3 Semester Credit Hours
  • Group A 3 Semester Credit Hours
  • Group B 6 Semester Credit Hours
    • Total: 15

    Fourth Year

    Fall

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 3361 - Advertising Design and Layout 3 Semester Credit Hours
  • Group A 3 Semester Credit Hours
  • Group B 3 Semester Credit Hours
  • Group C 3 Semester Credit Hours
  • MCOM Elective 3 Semester Credit Hours
    • Total: 15

    Spring

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 4312 - Advertising Campaigns 3 Semester Credit Hours
  • MCOM Elective 3 Semester Credit Hours
  • Group C 6 Semester Credit Hours
    • Total: 12

    Total Hours: 120

    Advertising Major

    Students majoring in advertising are required to complete 64 semester hours within the college, including elective selections from Group A, Group B, Group C, and the following:

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 3310 - Principles of Advertising 3 Semester Credit Hours
    ADV 3312 - Advertising Writing 3 Semester Credit Hours
    ADV 3318 - Advertising Research and Consumer Insights 3 Semester Credit Hours
    ADV 3320 - Advertising and Society 3 Semester Credit Hours
    ADV 3351 - Advertising Media Planning 3 Semester Credit Hours
    ADV 3361 - Advertising Design and Layout 3 Semester Credit Hours
    ADV 4312 - Advertising Campaigns 3 Semester Credit Hours
    MCOM 1300 - Foundations of Media and Communication
    TCCNS: COMM1307    		 3 Semester Credit Hours
    MCOM 1301 - Introduction to Digital and Social Media 3 Semester Credit Hours
    MCOM 2320 - Writing for Media and Communication 3 Semester Credit Hours
    MCOM 2350 - Communicating in a Global Society 3 Semester Credit Hours

    Group A:

    9 hours from:

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ADV 3330 - Advertising Theory 3 Semester Credit Hours
    ADV 3340 - Internet and New Media Advertising 3 Semester Credit Hours
    ADV 3350 - Sports Advertising 3 Semester Credit Hours
    ADV 3390 - Internship in Advertising 3 Semester Credit Hours
    ADV 4000 - Special Projects in Integrated Communications in Advertising V1-3 Semester Credit Hours
    ADV 4300 - Individual Study in Advertising 3 Semester Credit Hours
    ADV 4301 - Special Topics in Advertising 3 Semester Credit Hours
    ADV 4304 - Advanced Creative Strategy 3 Semester Credit Hours
    ADV 4313 - International Advertising 3 Semester Credit Hours
    ADV 4330 - Advertising Sales 3 Semester Credit Hours

    Group B:

    12 hours from:

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    COMS 1301 - Interpersonal Communication
    TCCNS: SPCH 1318    		 3 Semester Credit Hours
    COMS 3313 - Persuasion 3 Semester Credit Hours
    COMS 3315 - Political Campaign Communication 3 Semester Credit Hours
    COMS 3334 - Gender and Communication 3 Semester Credit Hours
    COMS 3335 - Nonverbal Communication 3 Semester Credit Hours
    COMS 3353 - Small Group Communication 3 Semester Credit Hours
    EMC 3308 - Visual Communications 3 Semester Credit Hours
    EMC 3310 - Introduction to Electronic Media and Communications 3 Semester Credit Hours
    EMC 3315 - Introduction to Web Design 3 Semester Credit Hours
    EMC 3333 - Multimedia Development 3 Semester Credit Hours
    EMC 3335 - Video Production and Editing 3 Semester Credit Hours
    EMC 3380 - Advertising for Electronic Media 3 Semester Credit Hours
    EMC 4301 - Special Topics in Electronic Media 3 Semester Credit Hours
    EMC 4315 - Advanced Web Production 3 Semester Credit Hours
    JOUR 3317 - Publication Design and Graphics 3 Semester Credit Hours
    JOUR 4301 - Special Topics in Journalism 3 Semester Credit Hours
    MCOM 3300 - Theories of Media and Communication 3 Semester Credit Hours
    MCOM 3320 - Media and Communication Law 3 Semester Credit Hours
    MCOM 3303 - Sex and Violence in the Media 3 Semester Credit Hours
    PHOT 2310 - Principles of Photography
    TCCNS: COMM1318    		 3 Semester Credit Hours
    PHOT 3310 - Photography I 3 Semester Credit Hours
    PHOT 3330 - Digital Photography I 3 Semester Credit Hours
    PR 2310 - Principles of Public Relations 3 Semester Credit Hours
    PR 3311 - Public Relations Strategies 3 Semester Credit Hours
    PR 3312 - Public Relations Writing 3 Semester Credit Hours
    PR 3341 - Public Relations Graphics and Production 3 Semester Credit Hours
    PR 3351 - Public Relations for Nonprofits 3 Semester Credit Hours
    PR 3352 - Public Relations Event Management 3 Semester Credit Hours
    PR 4301 - Special Topics in Public Relations 3 Semester Credit Hours

    Group C:

    10 hours from:

    Course NameSemester Credit HoursTerm TakenGradeGen Ed
    ART 1302 - 2D Design
    TCCNS: [ARTS 1311]    		 3 Semester Credit Hours
    ART 1303 - Drawing I
    TCCNS: [ARTS 1316]    		 3 Semester Credit Hours
    ART 1309 - Art Appreciation
    TCCNS: [ARTS 1301, 1313, 1413]    		 3 Semester Credit Hours
    ART 2309 - Technology in the Arts 3 Semester Credit Hours
    ART 3325 - Beginning Photographic Arts 3 Semester Credit Hours
    BA 3301 - Fundamentals of Marketing 3 Semester Credit Hours
    BA 3304 - Operations Management 3 Semester Credit Hours
    BA 3305 - Organization Management 3 Semester Credit Hours
    ECO 2305 - Principles of Economics 3 Semester Credit Hours
    ENGL 2305 - Introduction to Poetry 3 Semester Credit Hours
    ENGL 2307 - Introduction to Fiction 3 Semester Credit Hours
    ENGL 2308 - Introduction to Nonfiction 3 Semester Credit Hours
    ENGL 2311 - Introduction to Technical Writing
    TCCNS: ENGL2311    		 3 Semester Credit Hours
    ENGL 2351 - Introduction to Creative Writing
    TCCNS: ENGL2307, 2308    		 3 Semester Credit Hours
    ENGL 2388 - Introduction to Film Studies 3 Semester Credit Hours
    ENGL 3365 - Professional Report Writing 3 Semester Credit Hours
    IS 1100 - RaiderReady: Freshman Seminar 1 Semester Credit Hours
    IS 4100 - Strengths-Based Senior Seminar 1 Semester Credit Hours
    PFP 3301 - Introduction to Personal Finance 3 Semester Credit Hours
    PSY 1300 - General Psychology
    TCCNS: PSYC2301    		 3 Semester Credit Hours
    PSY 3304 - Introduction to Social Psychology 3 Semester Credit Hours
    PSY 3306 - Personality 3 Semester Credit Hours
    SOC 1301 - Introduction to Sociology
    TCCNS: SOCI1301    		 3 Semester Credit Hours
    THA 2301 - Introduction to Acting 3 Semester Credit Hours
    THA 2303 - Theatre Appreciation
    TCCNS: DRAM1310    		 3 Semester Credit Hours
  • Additional elective courses may be approved by the department chairperson

    • MCOM Global Communication Courses

    Choose from MCOM 2350, ADV 4313, COMS 3332, EMC 3358, JOUR 3370, PR 4351.

    Notes:





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