Apr 14, 2024  
2021-2022 Undergraduate and Graduate Catalog 
2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Area of Marketing and Supply Chain Management


Sreedhar Madhavaram, Ph.D., Area Coordinator

Horn Professor: Hunt
Hoskins Professor: Dass
Malouf Professor: Arnett
Rawls Professor: Hunt
Stevens Professor: Laverie
Professors: Arnett, Dass, Duhan, Hunt, Laverie, Madhavaram, McDonald
Associate Professor: Mariadoss
Assistant Professors: Anand, Krotz, Popovich, Prichard, Rabino, Taylor
Professor of Practice: Parvatiyar
Associate Professor of Practice: Fish, Villegas
Assistant Professors of Practice: Harper, Marin Melo
Instructors: Davis, Phillips

CONTACT INFORMATION: 241 Business Administration | Box 42101 | Lubbock, TX 79409-2101 | T 806.834.3162 | F 806.834.1572

About the Area

The Area of Marketing and Supply Chain Management supervises the following degree programs:

Undergraduate Program

The undergraduate programs in marketing and supply chain offer solid curricula and learning experiences that prepare students for success. Both majors are designed to provide students with an understanding of the cutting-edge ideas and practices that will not only prepare them for their first positions but will also give them the foundations needed to advance in the future. The marketing degree offers a concentration in sales.

A grade of B or better in MKT 3350  is required to progress as a marketing major.

Undergraduate Program Offerings, Course Descriptions & Curricular Tables

(Click on program for curricular table.)


    Bachelor’sUndergraduate Certificate


      MKT - Marketing (Undergraduate Courses)MKT - Marketing (Graduate Courses)SCM - Supply Chain Management (Undergraduate Courses)