Oct 04, 2023  
2021-2022 Undergraduate and Graduate Catalog 
2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Department of Advertising & Brand Strategy


Shannon Bichard, Ph.D., Chairperson

Associate Professors: Banks, Bichard, Gotlieb, McLaughlin
Assistant Professors: Gong, Landrum 
Associate Professor of Practice: Zahn
Instructors: Buckle, Grannan, Hodgins, Zuerker

CONTACT INFORMATION: 1003 Media and Communication Building | Box 43082 | Lubbock, TX 79409-3082 | T 806.834.2312 | F 806.742.1085 | www.depts.ttu.edu/comc/programs/advertising.php

About the Department

The Department of Advertising & Brand Strategy offers a 120-hour degree program leading to a Bachelor of Arts in Advertising . The program gives students the training and background to become leaders in advertising and brand communication.

The curriculum encourages students to think responsibly and connect advertising concepts with history as well as contemporary society. Students compare and critique advertising and brand communication as they analyze the integrated nature of the current media world. They are stimulated to think independently and work collaboratively in a professional manner. Oral and written communication is emphasized as students learn to create innovative advertising messages. The program combines a focus on skills training with creativity and critical thinking.

Students majoring in advertising gain detailed understanding of the creative and business-related aspects of advertising, ultimately preparing them for careers in account service, brand management, copywriting, sales, production, design and layout, digital strategy, media planning, and research. Students majoring in advertising take additional coursework from other departments within the college as well as approved electives outside the college.

The department also hosts industry professionals who speak to students about internships and careers in advertising. A variety of student organizations are available at the department and college level offering students hands-on experience. There are multiple opportunities to participate in local/national competitions.

Communication Literacy Plan. Communication literacy in the Advertising and Brand Strategy department is evidenced by competence in writing, speaking, and creating advertising content. A sequenced approach begins with a foundation in writing, then creative design work, and finally a capstone experience that incorporates synergy among written, oral, and creative communication skillsets. The following courses fulfill the plan for Communication Literacy in the Advertising major: ADV 3312 , ADV 3361 , and ADV 4312 .

Undergraduate Program Offerings, Course Descriptions & Curricular Tables

(Click on program for curricular table.)


    Bachelor’sUndergraduate Minor


      ADV - Advertising (Undergraduate Courses)