Area of Marketing and Supply Chain Management

Sreedhar Madhavaram, Ph.D., Area Coordinator

Alumni Professor: Madhavaram
Hoskins Professor: John-Mariadoss
James L. Johnson Chair: Dass
Malouf Professor: Arnett
Minnie Piper Stevens Professor: Laverie
United Supermarkets Professor: Madhavaram
Jerry S. Rawls Endowed Professor in Supply Chain Management: Yan
Professors: Arnett, Dass, Duhan, Laverie, Madhavaram, Yan
Associate Professors: John-Mariadoss, Popovich
Assistant Professors: Allred, Anand, Fotheringham, Swaminathan, Taylor, Wiseman
Professors of Practice: Duran, Parvatiyar, Villegas
Associate Professors of Practice: Fish, Harper, Turner, Valentine, Weatherly
Assistant Professors of Practice: Belford, Marin Melo, H. Patil, K. Patil
Senior ​Lecturer: Davis
Lecturer: Phillips

CONTACT INFORMATION: 241 Business Administration | Box 42101 | Lubbock, TX 79409-2101 | T 806.834.3162 | F 806.834.1572

About the Area

The Area of Marketing and Supply Chain Management supervises the following degree programs:

• Bachelor of Business Administration in Marketing  
• Bachelor of Business Administration in Supply Chain Management  

Undergraduate Program

The undergraduate programs in marketing and supply chain offer solid curricula and learning experiences that prepare students for success. Both majors are designed to provide students with an understanding of the cutting-edge ideas and practices that will not only prepare them for their first positions but will also give them the foundations needed to advance in the future. The marketing degree offers a concentration in sales.

A grade of B or better in MKT 3350  is required to progress as a marketing major.

Undergraduate Program Offerings, Course Descriptions & Curricular Tables

(Click on program for curricular table.)

Programs

• Marketing, B.B.A.
• Supply Chain Management, B.B.A.

• Sales and Customer Relationship Management Undergraduate Certificate

Courses

• MKT 3350 - Marketing for a Global Marketplace
• MKT 3351 - Services Marketing
• MKT 3352 - Consumer Behavior
• MKT 3356 - Marketing Research and Analysis
• MKT 4350 - Personal Selling
• MKT 4351 - Customer Relationship Management
• MKT 4352 - Sales Analytics and Data Driven Sales Strategies
• MKT 4354 - Integrated Marketing Communications
• MKT 4355 - Digital Marketing
• MKT 4356 - New Product Development
• MKT 4358 - International Marketing
• MKT 4359 - Sales Management
• MKT 4381 - Individual Problems in Marketing
• MKT 4382 - Internship in Marketing
• MKT 4383 - Special Topics in Marketing
• MKT 4385 - Marketing Strategy

• SCM 3351 - Business Process Improvement
• SCM 3353 - Supply Chain and Operations Management
• SCM 4370 - Forecasting and Inventory Management
• SCM 4371 - Transportation and Distribution Management
• SCM 4372 - Global Sourcing
• SCM 4373 - Supply Chain Strategy
• SCM 4382 - Internship in Supply Chain Management
• SCM 4383 - Special Topics in Supply Chain Management