Department of Public Relations & Strategic Communication Management

Trent Seltzer, Ph.D., Chairperson

Professors: Callison, Rasmussen, Seltzer
Associate Professors: Coman, Gearhart, Xu
Assistant Professors: Choi, Vishnevskaya
Professor of Practice: Low
Associate Professors of Practice: Davis, Norman
Assistant Professor of Practice: Ramsey
Lecturers: Bowman, Janét

CONTACT INFORMATION: 213 Media and Communication Building | Box 43082 | Lubbock, TX 79409-3082 | T 806.834.6870 | F 806.742.1085 | PRSC Program

About the Department

The Department of Public Relations & Strategic Communication Management offers a 120-hour degree program leading to a Bachelor of Arts in Public Relations and Strategic Communication Management .

Undergraduate Program Offerings, Course Descriptions & Curricular Tables

(Click on program for curricular table.)

Programs

• Public Relations and Strategic Communication Management, B.A.

• Public Relations and Strategic Communication Management, Undergraduate Minor

• Strategic Communication Management, Undergraduate Certificate

Courses

• PRSC 2310 - Principles of Public Relations
• PRSC 2330 - Strategic Advocacy and Public Influence
• PRSC 3090 - Internship in Public Relations
• PRSC 3300 - Applied Public Relations Theory and Concepts
• PRSC 3308 - Public Relations Practice
• PRSC 3311 - Public Relations Strategies
• PRSC 3312 - Public Relations Writing
• PRSC 3315 - Digital Public Relations
• PRSC 3341 - Public Relations Graphics and Production
• PRSC 3345 - Public Relations Content Development
• PRSC 3351 - Public Relations for Nonprofits
• PRSC 3352 - Public Relations Event Management
• PRSC 3353 - Political Public Relations
• PRSC 3354 - Sports Public Relations
• PRSC 3355 - Global Sports Public Relations
• PRSC 4000 - Special Public Relations Project in Integrated Communication
• PRSC 4300 - Individual Study in Public Relations
• PRSC 4301 - Special Topics in Public Relations
• PRSC 4310 - RaiderComm Agency Experience
• PRSC 4350 - Crisis Communication
• PRSC 4351 - International and Multicultural Public Relations
• PRSC 4380 - Applied Public Relations Research
• PRSC 4412 - Public Relations Campaigns