Area of Marketing and Supply Chain Management

Mayukh Dass, Ph.D., Area Coordinator

Horn Professor: Hunt
Professors: Arnett, Dass, Duhan, Howell, Laverie, McDonald
Associate Professors: Rinaldo
Assistant Professors: Chaudry, Frias, Popovich,
Professor of Practice: Rutner
Associate Professor of Practice: Scott, Villegas
Assistant Professor of Practice: Harper
Instructors: Davis, Marin Melo

CONTACT INFORMATION: 241 Business Administration | Box 42101 | Lubbock, TX 79409-2101 | T 806.834.3162 | F 806.834.1572

About the Area

The Area of Marketing and Supply Chain Management supervises the following degree program:

• Bachelor of Business Administration in Marketing  
• Bachelor of Business Administration in Supply Chain Management  

Undergraduate Program

The undergraduate programs in marketing and supply chain offer solid curricula and learning experiences that prepare students for success. Both majors are designed to provide students with an understanding of the cutting-edge ideas and practices that will not only prepare them for their first positions but will also give them the foundations needed to advance in the future. The marketing degree offers a concentration in sales.

A grade of B or better in MKT 3350  is required to progress as a marketing major.

Undergraduate Program Offerings, Course Descriptions & Curricular Tables

(Click on program for curricular table.)

Programs

• Marketing, B.B.A.
• Marketing: Sales Concentration, B.B.A.
• Supply Chain Management, B.B.A.

Courses

• MKT 3350 - Introduction to Marketing
• MKT 3351 - Services Marketing
• MKT 3352 - Consumer Behavior
• MKT 3353 - Supply Chain Management
• MKT 3356 - Marketing Research and Analysis
• MKT 4350 - Personal Selling
• MKT 4354 - Integrated Marketing Communications
• MKT 4355 - Digital Marketing
• MKT 4356 - New Product Development
• MKT 4358 - International Marketing
• MKT 4359 - Sales Management
• MKT 4381 - Individual Problems in Marketing
• MKT 4382 - Internship in Marketing
• MKT 4383 - Special Topics in Marketing
• MKT 4385 - Marketing Strategy

• SCM 3351 - Business Process Improvement
• SCM 3353 - Supply Chain Management
• SCM 4370 - Forecasting and Inventory Management
• SCM 4371 - Transportation and Distribution Management
• SCM 4372 - Global Sourcing
• SCM 4373 - Supply Chain Strategy
• SCM 4382 - Internship in Supply Chain Management
• SCM 4383 - Special Topics in Supply Chain Management