Program: Digital Media and Professional Communication, B.A. - Texas Tech University

Apr 12, 2025

2023-2024 Undergraduate and Graduate Catalog

About the B.A. in Digital Media and Professional Communication

The B.A. in Digital Media and Professional Communication is an undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. This 120-hour degree program is designed specifically to help graduates develop marketable communication skills critical for business in any industry. Employers recruit our graduates who are outstanding communicators, critical thinkers, ethical problem solvers, and flexible learners. Graduates of this program will be equipped with competencies required to navigate communication issues in a global society.

By the end of the program, graduates should have acquired the following educational objectives:

Understand the processes of communication
Analyze audiences
Apply knowledge to solve communication problems in any media, communication, or business industry

Communication Literacy Requirement. The 9-hour Communication Literacy plan requires students to complete two foundational courses in professional communication speaking and presentation and professional communication writing (MCOM 2310 and PCOM 3373 ) and one additional course demonstrating an understanding of the diverse audiences of media and communication (PCOM 2310 ).

Recommended Sample Curriculum

First Year

Fall

PCOM 1100 - Introduction to Professional Communication 1 Semester Credit Hours
MCOM 1300 - Foundations of Media and Communication 3 Semester Credit Hours
POLS 1301 - American Government 3 Semester Credit Hours
PCOM 2310 - Principles of Professional Communication 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
MATH 1300 - Contemporary Mathematics 3 Semester Credit Hours
OR
MATH 1320 - College Algebra 3 Semester Credit Hours

Total: 16

Spring

MCOM 1301 - Introduction to Digital and Social Media 3 Semester Credit Hours
MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours
(fulfills Oral Communication requirement)
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
Math Elective 3 Semester Credit Hours *
Life and Physical Sciences 4 Semester Credit Hours *

Total: 16

Second Year

Fall

Life and Physical Sciences 4 Semester Credit Hours *
MCOM 2350 - Communicating in a Global Society 3 Semester Credit Hours
(fulfills Multicultural requirement)
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours
POLS 2306 - Texas Politics and Topics 3 Semester Credit Hours
Creative Arts 3 Semester Credit Hours *

Total: 16

Spring

PCOM 2320 - Corporate Citizenship 3 Semester Credit Hours
HIST 2301 - History of the United States since 1877 3 Semester Credit Hours
PCOM 3373 - Business Communication 3 Semester Credit Hours
MCOM Process Electives 6 Semester Credit Hours

Total: 15

Third Year

Fall

MCOM 2330 - Media Literacy 3 Semester Credit Hours (fulfills Language, Philosophy, and Culture requirement)
MCOM Process Electives 6 Semester Credit Hours
MCOM Audience Electives 6 Semester Credit Hours

Total: 15

Spring

MCOM Process Electives 3 Semester Credit Hours
MCOM Audience Electives 6 Semester Credit Hours
MCOM Applied Electives 6 Semester Credit Hours

Total: 15

Fourth Year

Fall

MCOM Process Electives 3 Semester Credit Hours
MCOM Audience Electives 6 Semester Credit Hours
(choose from options that also count as Global Communication courses)
MCOM Applied Electives 6 Semester Credit Hours

Total: 15

Spring

MCOM Applied Electives 6 Semester Credit Hours
PCOM 4373 - Digital Media and Professional Communication Capstone 3 Semester Credit Hours
Any Junior/Senior Electives 3 Semester Credit Hours

Total: 12

Total Hours: 120

* Select from the university core curriculum

MCOM Process Electives (18 hours from the following): ADV 3310 ; CMI 3308 ; COMS 1301 , COMS 1310 , COMS 2310 , COMS 3301 , COMS 3313 , COMS 3320 , COMS 3335 ; JOUR 2300 , JOUR 3355 ; MCOM 3300 , MCOM 3320 ; PCOM 4301 ; PRSC 2310

MCOM Audience Electives (18 hours from the following): ADV 3318 , ADV 4313 ; CMI 3355 , CMI 3358 , CMI 3375 ; COMS 3302 , COMS 3332 , COMS 3356 ; JOUR 3370 ; MCOM 3380 ; PCOM 3385 , PCOM 4301 ; PRSC 4351

MCOM Applied Electives (21 hours from the following): ADV 3350 , ADV 4330 ; CMI 3340 , CMI 3345 ; COMS 3315 , COMS 3351 , COMS 3355 ; JOUR 4305 , JOUR 4330 ; PCOM 3315 , PCOM 4301 , PCOM 4325 ; PRSC 2330 , PRSC 3351 , PRSC 3353 , PRSC 3354

Global Communication: Choose from MCOM 2350 , ADV 4313 ; CMI 3355 , CMI 3358 ; COMS 3332 ; JOUR 3370 ; PRSC 4351 , or any 4301 special topics course, approved Study Abroad course, or any foreign language taken at the college level in which a grade of C or better was earned.