Fashion Merchandising, B.S.

About the Fashion Merchandising B.S. Program

Fashion Merchandising is an exciting and dynamic career choice. Texas Tech has designed the Fashion Merchandising curriculum to provide graduates with the skills to succeed in this growing multi-trillion-dollar global industry encompassing everything from apparel designers, wholesalers, retailers preparing fashion goods in apparel, footwear and home design. This Fashion Merchandising degree prepares graduates with skills used daily in fashion retail stores and corporate offices with a comprehensive curriculum including a business core focused on the marketing, consumer behavior, sales, accounting, and finance with the addition of courses focused on fashion merchandising, such as visual merchandising, retail trends, retail buying, fashion design and analysis, study abroad, fashion styling, fashion history, and global sourcing. Students may study abroad, will complete internships, and will learn from highly skilled faculty. Graduates of this department currently hold positions in product development, buying, sourcing, store management, and visual merchandising.

Communication Literacy Requirement. In the Fashion Merchandising, B.A.A.S degree, students have foundational courses from their Associate of Arts or Sciences degree that helped develop communication skills. The department continues to develop those skills so that graduates are able to communicate to a vast array of stakeholders in various methods. The communication literacy plan includes communication in the following forms: verbal, written, financial, analytical, and interpersonal interaction. Since each is distinctive, there is no specific sequencing, unless a prerequisite is in place. The CL courses for this B.A.A.S degree are HRM 3389 , HRM 4332  (interpersonal and oral interaction), HRM 3321  (financial), HRM 3335  (written), and HRM 4322  (analytical).