Program: Agricultural Communications, B.S. - Texas Tech University - Modern Campus Catalog™

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Apr 11, 2025

2016-2017 Undergraduate and Graduate Catalog

Recommended Curriculum

First Year

Fall

Life and Physical Sciences 4 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
MATH 1320 - College Algebra 3 Semester Credit Hours
ACOM 1300 - Introduction to Agricultural Communications 3 Semester Credit Hours
AGED 2300 - Introduction to Agricultural Education 3 Semester Credit Hours

Total: 16

Spring

Life & Physical Sciences 4 Semester Credit Hours *
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours
Basic Ag Elective 3 Semester Credit Hours
ACOM 2302 - Scientific Communications in Agriculture and Natural Resources 3 Semester Credit Hours

Total: 16

Second Year

Fall

AAEC 2305 - Fundamentals of Agricultural and Applied Economics 3 Semester Credit Hours
Basic Agricultural Elective 3 Semester Credit Hours
MATH 2300 - Statistical Methods 3 Semester Credit Hours
JOUR 2310 - News Writing 3 Semester Credit Hours †
ACOM 2200 - Professional Development in Agricultural Communications 2 Semester Credit Hours

Total: 14

Spring

ACOM 2303 - Digital Imaging in Agriculture 3 Semester Credit Hours
ACOM 2305 - Digital Communications in Agriculture 3 Semester Credit Hours
HIST 2301 - History of the United States Since 1877 3 Semester Credit Hours
Language, Philosophy, & Culture 3 Semester Credit Hours (select from the university core curriculum)
Creative Arts 3 Semester Credit Hours (select from the university core curriculum)

Total: 15

Third Year

Fall

POLS 1301 - American Government, Organization 3 Semester Credit Hours
COMS 2300 - Public Speaking 3 Semester Credit Hours (fulfills Oral Communication requirement)
Communications Elective 3 Semester Credit Hours
ACOM 3301 - Video Production in Agriculture 3 Semester Credit Hours
ACOM 3311 - Web Design in Agricultural Sciences and Natural Resources 3 Semester Credit Hours

Total: 15

Spring

ACOM 3300 - Communicating Agriculture to the Public 3 Semester Credit Hours
Advanced Agricultural Elective^† 3 Semester Credit Hours
Basic Agricultural Elective 3 Semester Credit Hours
POLS 2302 - American Public Policy 3 Semester Credit Hours
Communications Elective 3 Semester Credit Hours
ACOM 3305 - Layout and Design in Agricultural Sciences 3 Semester Credit Hours

Total: 18

Fourth Year

Fall

ACOM 4000 - Internship in Agricultural Communications V1-12 Semester Credit Hours
Advanced Agricultural Elective* 12 Semester Credit Hours

Total: 14

Spring

ACOM 4310 - Development of Agricultural Publications 3 Semester Credit Hours
ACOM 4305 - Agricultural Communication Campaigns 3 Semester Credit Hours
ACOM 4311 - Convergence in Agricultural Media 3 Semester Credit Hours
ACOM 4001 - Agricultural Communications Problems V1-3 Semester Credit Hours

Total: 12

Total Hours: 120

* Advanced agricultural elective is a 3000- or 4000-level course.

† (Must pass GSP, maintain a 2.5 GPA, and pass ENGL 1301 and ENGL 1302 with a C or better before enrolling)

Life & Physical Sciences

ANSC 1401 - General Animal Science 4 Semester Credit Hours
BIOL 1401 - Biology of Plants 4 Semester Credit Hours
OR
BIOL 1402 - Biology of Animals 4 Semester Credit Hours
CHEM 1305 - Chemical Basics 3 Semester Credit Hours AND
CHEM 1105 - Experimental Chemical Basics 1 Semester Credit Hours
NRM 1401 - Introduction to Natural Resources Management 4 Semester Credit Hours
PSS 1411 - Principles of Horticulture 4 Semester Credit Hours AND
PSS 2401 - Introductory Entomology 4 Semester Credit Hours

Communications Electives

Suggested communications electives:

ADV 3310 - Principles of Advertising 3 Semester Credit Hours
PR 2310 - Principles of Public Relations 3 Semester Credit Hours
MCOM 3300 - Mass Media Theories and Society 3 Semester Credit Hours
MCOM 3320 - Mass Communications Law 3 Semester Credit Hours
MCOM 3380 - Mass Communications Research Methods 3 Semester Credit Hours
BA 3301 - Fundamentals of Marketing 3 Semester Credit Hours
OR
AAEC 3301 - Agribusiness Marketing 3 Semester Credit Hours
or others with advisor approval.