Program: Marketing, B.B.A. - Texas Tech University

Apr 07, 2025

2016-2017 Undergraduate and Graduate Catalog

Recommended Lower-Division Curriculum for B.B.A. All Majors

BA 1101 - Fundamentals of Business Professionalism 1 Semester Credit Hours
MATH 1330 - Introductory Mathematical Analysis I 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours* (Does not require a grade of C or higher, ENCO majors must take GEOL 1303 and GEOL 1101 .)
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours (Does not require a grade of C or higher.)

MATH 1331 - Introductory Mathematical Analysis II 3 Semester Credit Hours
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
HIST 2301 - History of the United States Since 1877 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours* (Does not require a grade of C or higher.)
Creative Arts 3 Semester Credit Hours* (Does not require a grade of C or higher.)

ACCT 2300 - Financial Accounting 3 Semester Credit Hours (Accounting and finance majors must achieve A or B.)
ISQS 2340 - Introduction to Information Technology 3 Semester Credit Hours
Language, Philosophy, and Culture 3 Semester Credit Hours* (Does not require a grade of C or higher.)
POLS 1301 - American Government, Organization 3 Semester Credit Hours (Does not require a grade of C or higher.)
Multicultural Course 3 Semester Credit Hours* (Does not require a grade of C or higher.)

* Choose from core curriculum requirements. Life and Physical Sciences must include both a lecture and a lab.

MKT 4385 - Marketing Strategy 3 Semester Credit Hours
Group A 6 Semester Credit Hours
Group B 3 Semester Credit Hours
Free Elective 3 Semester Credit Hours
(These are the only courses not requiring a grade of C or higher.)

Choose five courses from:

Choose two additional junior- or senior-level business courses provided they are not used to fulfill another requirement.