Digital Media and Professional Communication, B.A. – Online

About the B.A. in Digital Media and Professional Communication

The B.A. in Digital Media and Professional Communication is an undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. This 120-hour degree program is designed specifically to help graduates develop marketable communication skills critical for business in any industry. Employers recruit our graduates who are outstanding communicators, critical thinkers, ethical problem solvers, and flexible learners. Graduates of this program will be equipped with competencies required to navigate communication issues in a global society.

By the end of the program, graduates should have acquired the following educational objectives:

• Understand the processes of communication
• Analyze audiences
• Apply knowledge to solve communication problems in any media, communication, or business industry

Communication Literacy Requirement. The 9-hour Communication Literacy plan requires students to complete two foundational courses in professional communication speaking and presentation and professional communication writing (MCOM 2310  and PCOM 3373 ) and one additional course demonstrating an understanding of the diverse audiences of media and communication (PCOM 2310 ).