Fashion Merchandising, B.S.

About the Fashion Merchandising, B.S. Program

Fashion merchandising is an exciting and dynamic career choice. Texas Tech has designed the fashion merchandising curriculum to provide graduates with the skills to succeed in this growing multi-trillion-dollar global industry encompassing everything from apparel designers, wholesalers, retailers preparing fashion goods in apparel, footwear, and home design. This fashion merchandising degree prepares graduates with skills used daily in fashion retail stores and corporate offices with a comprehensive curriculum including a business core focused on marketing, consumer behavior, sales, accounting, and finance with the addition of courses focused on fashion merchandising, such as visual merchandising, retail trends, retail buying, fashion design and analysis, study abroad, fashion styling, fashion history, and global sourcing. Students may study abroad, will complete internships, and will learn from highly skilled faculty. Graduates of this department currently hold positions in product development, buying, sourcing, store management, and visual merchandising.

Communication Literacy Requirement. In Fashion Merchandising it is vital that graduates can communicate to a vast array of stakeholders in various methods. The communication literacy plan includes communication in the following forms: verbal, written, analytical, and interpersonal interaction. Since each is distinctive, there is no specific sequencing, unless a prerequisite is in place. Communication literacy courses for this B.S. degree are HRM 3389  (interpersonal interaction), HRM 4332  (interpersonal and oral interaction), HRM 3321  (financial), HRM 3335  (written), and HRM 4322  (analytical).