Program: Marketing, B.B.A. - Texas Tech University

Apr 22, 2025

2025-2026 Undergraduate and Graduate Catalog

Communication Literacy Requirement

Students attending Texas Tech University for the first time in the Fall 2017 term or later will complete a Communication Literacy requirement in their program(s) of study.

Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.

Communication Literacy courses for the Marketing major include: MCOM 2310 ; PCOM 3373 ; ISQS 3344 ; and MKT 3356 , and MKT 4385 .

Recommended Lower-Division Curriculum for B.B.A. All Majors

First Year

Fall

BA 1301 - Foundations of Business 3 Semester Credit Hours
BA 2140 - Microsoft Excel for Business 1 Semester Credit Hours
MATH 1330 - Introductory Mathematical Analysis I 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours
(Does not require a grade of C or higher.)
Creative Arts 3 Semester Credit Hours*
(Does not require a grade of C or higher.)

Total: 16

Spring

MATH 2345 - Introduction to Statistics with Application to Business 3 Semester Credit Hours
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours*
(Does not require a grade of C or higher, ENCO majors must take GEOL 1303 and GEOL 1101 .)
HIST 2301 - History of the United States since 1877 3 Semester Credit Hours
ISQS 2377 - Decision Making in Business 3 Semester Credit Hours

Total: 16

Second Year

Fall

ACCT 2300 - Financial Accounting 3 Semester Credit Hours
(Accounting and finance majors must achieve A or B.)
ISQS 2340 - Information Technology for Business 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours*
(Does not require a grade of C or higher.)
Language, Philosophy, and Culture 3 Semester Credit Hours*
(Does not require a grade of C or higher.)
POLS 1301 - American Government 3 Semester Credit Hours
(Does not require a grade of C or higher.)

Total: 16

Spring

ACCT 2301 - Managerial Accounting 3 Semester Credit Hours
(Accounting majors must achieve A or B.)
ECO 2301 - Principles of Economics I 3 Semester Credit Hours
POLS 2306 - Texas Politics and Topics 3 Semester Credit Hours
(Does not require a grade of C or higher.)
MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours
Multicultural Course 3 Semester Credit Hours*
(Does not require a grade of C or higher.)

Total: 15

Notes:

* Choose from core curriculum requirements. Life and Physical Sciences must include both a lecture and a lab.

Students wanting to pursue the Accelerated Bachelor’s-to-Masters 150-hour program should take ACCT 3101 and ACCT 3304 spring of second year.
Students wanting to major in Finance should take FIN 3320 spring of second year.
Students wanting to major in Information Technology should take ISQS 3345 and ISQS 3348 in the spring of second year.

Recommended Upper-Division Curriculum

Third Year

Fall

MKT 3350 - Marketing for a Global Marketplace 3 Semester Credit Hours
SCM 3353 - Supply Chain and Operations Management 3 Semester Credit Hours
MGT 3370 - Managing People and Organizations 3 Semester Credit Hours
PCOM 3373 - Applied Workplace Communication 3 Semester Credit Hours
Elective 3 Semester Credit Hours

Total: 15

Spring

MKT 3356 - Marketing Research and Analysis 3 Semester Credit Hours
Group A 3 Semester Credit Hours
FIN 3320 - Financial Management 3 Semester Credit Hours
BLAW 3391 - Business Law and Ethics 3 Semester Credit Hours
Elective 3 Semester Credit Hours

Total: 15

Fourth Year

Fall

BECO 3310 - Applied Business Economics 3 Semester Credit Hours
Group A 6 Semester Credit Hours
Elective 3 Semester Credit Hours
Group B 3 Semester Credit Hours

Total: 15

Spring

MKT 4385 - Marketing Strategy 3 Semester Credit Hours
Group A 6 Semester Credit Hours
Group B 3 Semester Credit Hours

Total: 12

Total Hours: 120

Group A

Choose five courses from:

MKT 3351 - Services Marketing 3 Semester Credit Hours
MKT 3352 - Consumer Behavior 3 Semester Credit Hours
MKT 4350 - Personal Selling 3 Semester Credit Hours
MKT 4354 - Integrated Marketing Communications 3 Semester Credit Hours
MKT 4356 - New Product Development 3 Semester Credit Hours
MKT 4358 - International Marketing 3 Semester Credit Hours
MKT 4359 - Sales Management 3 Semester Credit Hours
MKT 4382 - Internship in Marketing 3 Semester Credit Hours
MKT 4383 - Special Topics in Marketing 3 Semester Credit Hours
IB 4361 - International Commerce 3 Semester Credit Hours

Group B

Choose two additional junior- or senior-level business courses provided they are not used to fulfill another requirement.