Program: General Business, B.B.A. - Texas Tech University

Apr 19, 2025

2025-2026 Undergraduate and Graduate Catalog

About the General Business Bachelor’s Program

The Bachelor of Business Administration with a major in General Business is strictly designed for a dual degree student. Only students whose primary major is outside of the Rawls College of Business can declare General Business as a secondary program of study. Note: This excludes students that declare General Business Construction Management concentration.

The lower-division requirements for this major should be completed during the freshman and sophomore years. Refer to the previous page for those requirements.

Communication Literacy Requirement. Courses in the communication literacy plan for this degree are ISQS 3344 , MCOM 2310 , MGT 4380 , and PCOM 3373 .

Recommended Lower-Division Curriculum for B.B.A. All Majors

First Year

Fall

BA 1301 - Foundations of Business 3 Semester Credit Hours
BA 2140 - Microsoft Excel for Business 1 Semester Credit Hours
MATH 1330 - Introductory Mathematical Analysis I 3 Semester Credit Hours
ENGL 1301 - Essentials of College Rhetoric 3 Semester Credit Hours
HIST 2300 - History of the United States to 1877 3 Semester Credit Hours
(Does not require a grade of C or higher.)
Creative Arts 3 Semester Credit Hours*
(Does not require a grade of C or higher.)

Total: 16

Spring

MATH 2345 - Introduction to Statistics with Application to Business 3 Semester Credit Hours
ENGL 1302 - Advanced College Rhetoric 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours*
(Does not require a grade of C or higher, ENCO majors must take GEOL 1303 and GEOL 1101 .)
HIST 2301 - History of the United States since 1877 3 Semester Credit Hours
ISQS 2377 - Decision Making in Business 3 Semester Credit Hours

Total: 16

Second Year

Fall

ACCT 2300 - Financial Accounting 3 Semester Credit Hours
(Accounting and finance majors must achieve A or B.)
ISQS 2340 - Information Technology for Business 3 Semester Credit Hours
Life and Physical Sciences 4 Semester Credit Hours*
(Does not require a grade of C or higher.)
Language, Philosophy, and Culture 3 Semester Credit Hours*
(Does not require a grade of C or higher.)
POLS 1301 - American Government 3 Semester Credit Hours
(Does not require a grade of C or higher.)

Total: 16

Spring

ACCT 2301 - Managerial Accounting 3 Semester Credit Hours
(Accounting majors must achieve A or B.)
ECO 2301 - Principles of Economics I 3 Semester Credit Hours
POLS 2306 - Texas Politics and Topics 3 Semester Credit Hours
(Does not require a grade of C or higher.)
MCOM 2310 - Business and Professional Communication 3 Semester Credit Hours
Multicultural Course 3 Semester Credit Hours*
(Does not require a grade of C or higher.)

Total: 15

Notes:

* Choose from core curriculum requirements. Life and Physical Sciences must include both a lecture and a lab.

Students wanting to pursue the Accelerated Bachelor’s-to-Masters 150-hour program should take ACCT 3101 and ACCT 3304 spring of second year.
Students wanting to major in Finance should take FIN 3320 spring of second year.
Students wanting to major in Information Technology should take ISQS 3345 and ISQS 3348 in the spring of second year.

Recommended Upper-Division Curriculum for General Business, B.B.A.

Third Year

Fall

BECO 3310 - Applied Business Economics 3 Semester Credit Hours
FIN 3320 - Financial Management 3 Semester Credit Hours
SCM 3353 - Supply Chain and Operations Management 3 Semester Credit Hours
MGT 3370 - Managing People and Organizations 3 Semester Credit Hours
MKT 3350 - Marketing for a Global Marketplace 3 Semester Credit Hours

Total: 15

Spring

BLAW 3391 - Business Law and Ethics 3 Semester Credit Hours
PCOM 3373 - Applied Workplace Communication 3 Semester Credit Hours
Major Courses 9 Semester Credit Hours

Total: 15

Fourth Year

Fall

Major Courses 9 Semester Credit Hours
Electives 6 Semester Credit Hours

Total: 15

Spring

MGT 4380 - Strategic Management 3 Semester Credit Hours
Major Courses 3 Semester Credit Hours
Electives 6 Semester Credit Hours

Total: 12

Total Hours: 120

Major Courses

Choose 21 hours from at least three of the following areas if not used to fulfill another requirement: ACCT, FIN, ISQS, MGT, MKT. At least 9 hours must be senior-level courses. Be aware that some senior level courses will most likely have prerequisites. Please refer to course descriptions.

Electives

These are the only courses not requiring a grade of C or higher. Elective hours may vary to meet 120-hour requirement.