Apr 22, 2025  
2025-2026 Undergraduate and Graduate Catalog 
    
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2025-2026 Undergraduate and Graduate Catalog

Digital Media and Professional Communication, B.A. – Online

About the Digital Media and Professional Communication, B.A.

The B.A. in Digital Media and Professional Communication is an undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. This 120-hour degree program is designed specifically to help graduates develop marketable communication skills critical for business in any industry. Employers recruit our graduates who are outstanding communicators, critical thinkers, ethical problem solvers, and flexible learners. Graduates of this program will be equipped with competencies required to navigate communication issues in a global society.

By the end of the program, graduates should have acquired the following educational objectives:

  • Understand the processes of communication
  • Analyze audiences
  • Apply knowledge to solve communication problems in any media, communication, or business industry

Communication Literacy Requirement. The 9-hour Communication Literacy plan requires students to complete two foundational courses in professional communication speaking and presentation and professional communication writing (MCOM 2310  and PCOM 3373 ) and one additional course demonstrating an understanding of the diverse audiences of media and communication (PCOM 2310 ).

Recommended Sample Curriculum

First Year

Fall
Total: 16
Spring
Total: 16

Second Year

Fall
Total: 15
Spring
Total: 16

Third Year

Fall
Total: 15
Spring
Total: 15

Fourth Year

Fall
Total: 15
Spring
Total: 12

Total Hours: 120

* Select from the university core curriculum

Group A Electives in Professional Communication (15 hours): Students will take courses in Professional Communication that are not used to satisfy major core requirements. PCOM 3385 , PCOM 3315 , PCOM 4301 , PCOM 3320

Group B Electives in Media and Communication (12 hours): Students are encouraged to develop a concentration within another media and communication major area. Students not desiring to specialize may take any media and communication courses in any combination to satisfy the Group B requirement. Digital Media and Professional Communication majors have the option of selecting additional Group A courses to fulfill Group B requirements. 

Group C Electives (9 hours): Students majoring in Digital Media and Professional Communication are encouraged to take 9 hours outside the college, ideally focusing on a topic that will prepare them for a particular industry or communication role. Alternatively, students have the option to earn prior learning credit from their professional experience or earn industry certificates that are relevant to their field of study through a special problems course. 

Global Communication: Choose from MCOM 2350 , ADV 4313 ; CMI 3355 , CMI 3358 ; COMS 3332 ; JOUR 3370 ; PRSC 4351 , or any 4301 special topics course, approved Study Abroad course, or any foreign language taken at the college level in which a grade of C or better was earned.