Event Management, B.S.

About the Event Management, B.S.

Event management is an exciting and dynamic career choice. Texas Tech has designed the event management curriculum to provide graduates with the skills to succeed in this growing 4.8 billion-dollar industry in the U.S., which is expected to continue to grow. The field encompasses wedding planning, event planning, and venue management. This event management degree prepares graduates with skills used daily in the event management industry with a comprehensive curriculum, including a business core focused on marketing, consumer behavior, sales, accounting, and finance, with the addition of courses focused on event and conference planning such as wedding planning, conference planning, introduction to venue management, catering, and food production. Students may study abroad, will complete internships, and learn from highly skilled faculty. Graduates of this department currently hold positions as event managers, event production managers, banquet managers, wedding coordinators, meeting and events coordinators, and event planners.

Communication Literacy Requirement. In Event Management it is vital that graduates can communicate to a vast array of stakeholders in various methods. The communication literacy plan includes communication in the following forms: verbal, written, analytical, and interpersonal interaction. Since each is distinctive, there is no specific sequencing, unless a prerequisite is in place. Communication literacy courses for this B.S. degree are HRM 3389  (interpersonal interaction), HRM 4322  (interpersonal and oral interaction), HRM 3321  (financial), HRM 3335  (written), and HRM 4322  (analytical).