Creative Media Industries, B.A.

About the Creative Media Industries (CMI) Bachelor’s Program

This program is designed to train storytellers proficient in convergent media forms who can exhibit excellence in the creation and analysis of creative media content in diverse U.S. and global media marketplaces. The creative media industries program offers professional courses in film, television, digital/interactive media, audio, photography, and writing to provide a broad and thorough liberal arts education. This is not simply a skills-oriented program. It is devoted to preparing students for leadership positions in creative media industries.

CMI degree graduates will:

1. Demonstrate professional media craft and production competency
   
   Early in the program, students will apply foundational production workflows and technical tools to create media artifacts.
   
   Later in the program, students will integrate advanced tools and design principles to deliver professional-quality media projects.  
    
2. Analyze and evaluate media within social, theoretical, and ethical contexts
   
   Early in the program, students will apply foundational theories and frameworks to analyze media texts in the context of industry standards.  
   
   Later in the program, students will synthesize social, ethical, and theoretical perspectives to make critical judgments about media impacts.  
    
3. Develop professional readiness and leadership within the Creative Media Industries
   
   Early in the program, students will collaborate in teams to plan, manage, and execute media projects.  
   
   Later in the program. students will create and present professional materials for employment or entrepreneurial ventures.  

Communication Literacy Requirement. Students majoring in Creative Media Industries are expected to demonstrate communication proficiency in courses across the degree curriculum. In particular, the Creative Media Industries faculty wish to ensure that students are first and foremost capable writers, but also that they are able to communicate visually, digitally, aurally, analytically, and among various cultural and social groups. The CL plan for creative media industries major comprises 18 credits (six courses): CMI 4320 ; JCMI 2301 , JCMI 2302 ; either JOUR 2310  or MCOM 2320 ; either CMI 3358  or CMI 3335 ; and either CMI 3370  or CMI 4370  or CMI 4375 .

Recommended Sample Curriculum

Total Hours: 120

Students majoring in creative media industries are required to complete 49 hours from the following core courses: MCOM 1100  or one-hour CMI practicum; MCOM 1300 , MCOM 1301 , MCOM 2350 , MCOM 3300 , MCOM 3320 , MCOM 2320  or JOUR 2310 , JCMI 2301 , JCMI 2302 , CMI 3308 , CMI 2310 , CMI 3315 , CMI 3340 , CMI 3380 , CMI 3390  or CMI 4320  or CMI 4312 , CMI 3355  or CMI 3358 , CMI 3370  or CMI 4370  or CMI 4375 .

Creative media industries majors are required to take 3 hours of ENGL credit beyond ENGL 1301  and ENGL 1302  and 3 hours of ECO credit.

Creative Media Industries majors are also required to complete 21 hours of elective credit. A minimum of 15 hours of the electives must have a “Portfolio Development” (PDE) designation (see below).