Apr 06, 2026  
2026-2027 Undergraduate and Graduate Catalog 
    
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2026-2027 Undergraduate and Graduate Catalog

Public Relations and Strategic Communication Management, B.A. – Online +

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About the Online + Public Relations and Strategic Communication Management, B.A.

The B.A. in Public Relations and Strategic Communication Management is tailored to the needs of high performing undergraduate students who are interested in strategic communication management. The program doesn’t just teach students how to create and deliver engaging written, digital, and face-to-face messages—we train students how to manage integrated communication programs, campaigns, and resources to effectively and ethically advocate for the organizations and causes that our students are passionate about. We set ourselves apart from other programs by combining the diverse expertise of our professional and research faculty members to create a curriculum that develops students’ proficiency in communication, leadership, media relations, global communication, diversity, ethics, data analysis, new technology, critical thinking, and strategic planning. Graduates will possess the tools and talent to launch promising careers in public relations, strategic communication, and related fields, as well as excel in a professional master’s degree program. Special topic courses enhance students’ understanding of the public relations and strategic communication management functions as they relate to media relations, crisis communication, social media, community relations, sports communication, nonprofit organizations, public opinion, public affairs/government relations, international communication, and other practice areas.

Communication Literacy Requirement. Communication Literacy courses for the Public Relations and Strategic Communication Management major are PRSC 3312 , PRSC 3341  or PRSC 3345 , PRSC 4412 .

Recommended Curriculum

First Year

Early Fall
Total: 6
Late Fall
Total: 6
Early Spring
Total: 6
Late Spring
Total: 6
Summer
Total: 6

Second Year

Early Fall
Total: 6
Late Fall
Total: 6
Early Spring
Total: 6
Late Spring
Total: 6
Summer
Total: 6

Third Year

Early Fall
Total: 6
Late Fall
  • Life and Physical Sciences 4 Semester Credit Hours *
  • Group C Elective 3 Semester Credit Hours
Total: 7
Early Spring
Total: 6
Late Spring
  • Life and Physical Sciences 4 Semester Credit Hours *
  • Global Communication 3 Semester Credit Hours
Total: 7
Summer
Total: 6

Fourth Year

Early Fall
Total: 6
Late Fall
Total: 6
Early Spring
Total: 6
Late Spring
Total: 6
Summer
Total: 4

Total Hours: 120

* Choose from university core curriculum requirements . 

Elective hours can be swapped out depending on student interests and career goals. 

Students Majoring in Public Relations and Strategic Communication Management

Students are required to complete 61 hours within the college, including the following core courses (43 hours):

Group A

Public Relations and Strategic Communication Management Electives (9 hours):

Additional Electives

These courses may also be taken as Group A electives if not used to satisfy major core requirements.

Group B

Media and Communication (9 hours):

Students are encouraged to develop a concentration within another media and communication major area. Students not desiring to specialize may take any media and communication courses in any combination to satisfy the Group B requirement, including additional public relations courses beyond those needed to satisfy the public relations core and elective requirements.

Group C

Cognate (15 Hours):

Students majoring in public relations and strategic communication management are encouraged to take 15 hours outside the college to develop a cognate, ideally focusing on a topic that will prepare them for a particular public relations or strategic communication management role or practice area. Alternatively, public relations and strategic communication management majors also have the option of selecting additional Group B courses to satisfy the Group C requirement.

MCOM Global Communication Courses

Students may be exempt from foreign language if they completed two years or more of one foreign language in high school. If a student is exempted from foreign language, the credits will be replaced by six additional hours in global communication. Suggested coursework includes PRSC 4351  and PRSC 3355 . Students who have not completed foreign language in high school will be required to take two semesters (or its equivalent) of a single foreign language at the college level. Courses can be found on the CMLL website or through an academic advisor.

Students may also choose from ADV 4313 , COMS 3332 , CMI 3355 , CMI 3358 , JOUR 3370 ; any approved 4301 special topics course, approved Study Abroad course, and any foreign language taken at the college level in which a C or better was earned.

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