Dec 11, 2018  
2018-2019 Undergraduate and Graduate Catalog 
    
2018-2019 Undergraduate and Graduate Catalog

Digital Media & Professional Communication, B.A.


About the B.A. in Digital Media and Professional Communication


The Bachelor of Arts in Digital Media and Professional Communication degree will provide undergraduate students with an educational program designed to prepare them with marketable skills for careers in the dynamic industries of media and communication and complementary skill sets for jobs in other industries seeking media and communication professionals. This 120-hour degree program is designed specifically to help graduates develop marketable “applied” and “soft” skills sought by media and communication industries but also dozens of other industries seeking graduates who are outstanding communicators, critical thinkers, ethical problem solvers, and flexible learners. Graduates of this program will be trained to navigate through the intercultural and multicultural issues of a global society.

By the end of the program, graduates should have acquired the following educational objectives:

  • Understand the processes of communication
  • Analyze audiences
  • Apply knowledge to solve problems facing media and communication industries, companies, and audiences

Communication Literacy Requirement. The B.A. in Digital Media & Professional Communication is a new undergraduate degree program in the College of Media & Communication. The degree prepares students with knowledge about the processes and audiences of media and communication. The 9-hour Communication Literacy plan requires students to complete two foundational courses in professional communication speaking and presentation and professional communication writing (MCOM 2310  and MCOM 2320 ) and then one additional courses demonstrating an understanding of the diverse audiences of media and communication (ADV 4313 CMI 3355 CMI 3358 COMS 3332 JOUR 3370  or PR 4351 ).

First Year


Fall


Total: 17

Spring


Total: 16

Second Year


Fall


Total: 15

Spring


Total: 15

Third Year


Fall


Total: 15

Spring


Total: 15

Fourth Year


Fall


Total: 15

Spring


Total: 12

Total Hours: 120


* Select from the university core curriculum

MCOM Process Electives (18 hours from the following): ADV 3310 , COMS 1300 , COMS 1301 , COMS 2310 , COMS 3301 , COMS 3320 , COMS 3335 , CMI 3308 JOUR 2300 , MCOM 3300 , PR 2310  

MCOM Audiences Electives (18 hours from the following): ADV 3318 , ADV 4313 , COMS 3302 , COMS 3332 , CMI 3355 , CMI 3358 , CMI 3375 , JOUR 3370 , MCOM 3380 , PR 4351  

MCOM Applied Electives (21 hours from the following): ADV 3350 , ADV 4330 , COMS 3313 , COMS 3315 , COMS 3321 , COMS 3355 , CMI 3340 , CMI 3345 , JOUR 3355 , JOUR 4305 , JOUR 4330 , MCOM 3320 , PR 3351 , PR 3353 , PR 3354  

Global Communication: ADV 4313 , COMS 3332 , CMI 3358 , JOUR 3370 , or PR 4351