Apr 17, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 3351 - Services Marketing

3 Semester Credit Hours
Prerequisite: B or better in MKT 3350 . Services are more difficult to market than products. This course explores the dynamic nature of services marketing based on value and relationships.


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