Jul 13, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 3351 - Services Marketing

3 Semester Credit Hours
Prerequisite: B or better in MKT 3350 . Services are more difficult to market than products. This course explores the dynamic nature of services marketing based on value and relationships.



Add to Portfolio (opens a new window)