Apr 25, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 3352 - Consumer Behavior

3 Semester Credit Hours
Prerequisite: B or better in MKT 3350 . The buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories, and models; behavioral research techniques.


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