Dec 21, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 4354 - Integrated Marketing Communications

3 Semester Credit Hours
Prerequisite: B or better in MKT 3350 . Management of the promotional mix of advertising, personal selling, and sales promotion. Emphasizes the interaction and coordination of these three elements and relates them to the other components of the firm’s marketing strategy.


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