Dec 13, 2025  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 4356 - New Product Development

3 Semester Credit Hours
Prerequisite: B or better in MKT 3350 . Focuses on the elements of marketing strategy, consumer behavior, value proposition, pricing strategies, promotion, and distribution strategies with respect to New Product Development (NPD) Process.


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