Dec 21, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 5358 - Business-to-Business Marketing

3 Semester Credit Hours
Prerequisite: MKT 5360 . Designed to provide an overview of the many diverse facets of business-to-business marketing. Specific topics include selling to large businesses, buyer-seller relationships, supply-chain management, strategic alliances, and the effect of the Internet on business-to-business marketing.


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