Oct 05, 2022  
2020-2021 Undergraduate and Graduate Catalog 
    
2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 3301 - Fundamentals of Marketing

3 Semester Credit Hours
Prerequisites: Minimum cumulative 2.0 Texas Tech GPA. Focuses on the process of marketing products and services to consumers. Topics include marketing structures and agencies; motives and buying habits; types of middlemen, marketing institutions, and channels; current marketing practices; marketing of industrial and consumer goods. May not be used to satisfy business major degree requirements.



Add to Portfolio (opens a new window)