May 12, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 4351 - Customer Relationship Management

3 Semester Credit Hours
Prerequisite: B or better in MKT 3350 . Provides knowledge and understanding of customer relationship management (CRM) concepts, strategies, and tools.


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