May 07, 2025  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

HRM 3335 - Consumer Behavior in the Services Industry

3 Semester Credit Hours
Analysis of psychological, sociological, and cultural aspects of human behavior affecting consumer’s actions in the marketplace and of the consumer purchase decision process.


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