Apr 23, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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HRM 6385 - Qualitative Research Methods in Hospitality, Tourism, and Retail Management

3 Semester Credit Hours
Exploration of qualitative research methods for hospitality, tourism, and retailing. Education and practice of qualitative methodologies including interviewing, focus group, observation, eth- and netnography.


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