May 06, 2024  
2020-2021 Undergraduate and Graduate Catalog 
    
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2020-2021 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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HRM 6375 - Measurement Methods in Hospitality, Tourism, and Retail Management

3 Semester Credit Hours
Create standardized hospitality, tourism, retail, shopper, and consumer measures. Contextualize industry verbiage eliciting appropriate responses. Assess reliable and flexible scales for the services industry.


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