Nov 22, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
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2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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RHIM 4314 - Travel and Destination Management and Marketing

3 Semester Credit Hours
Comprehensive coverage of management and marketing concepts applied to tourism industries including the roles of DMO, marketing strategy, consumer behavior, marketing research, and digital marketing.


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