Apr 27, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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HRM 3315 - Social Media as Omni-Channel Marketing for Hospitality and Retailing

3 Semester Credit Hours
Hospitality/Retail omni-channel marketing strategies. Brand message integration across all internet-based and traditional media platforms. Analytic measures such as Google will also be explored.


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