MKT 3350 - Introduction to Marketing

3 Semester Credit Hours

Prerequisites: C or better in MATH 1331 or MATH 1452 or MATH 1451; and ECO 2302 or ECO 2305 or AAEC 2305; minimum cumulative 2.75 Texas Tech GPA. Marketing structures and agencies; motives and buying habits; types of middlemen, marketing institutions, and channels; current marketing practices; marketing of industrial and consumer goods.