Jul 31, 2025  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

ADV 3330 - Advertising Theory

3 Semester Credit Hours
Prerequisite: C or higher in ADV 3310 . Examines the development and practical application of theories and models related to advertising effects, audience response, and return on investment.


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