BA 3301 - Fundamentals of Marketing

3 Semester Credit Hours

Prerequisites: C or better in either ECO 2302, ECO 2305, or AAEC 2305; minimum cumulative 2.75 Texas Tech GPA. Focuses on the process of marketing products and services to consumers. Topics include marketing structures and agencies; motives and buying habits; types of middlemen, marketing institutions, and channels; current marketing practices; marketing of industrial and consumer goods. May not be used to satisfy business major degree requirements.