May 05, 2024  
2016-2017 Undergraduate and Graduate Catalog 
    
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2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 5364 - Services Marketing

3 Semester Credit Hours
Prerequisite: MKT 5360 . Designed to provide an overview of the basic functions, theoretical concepts, and terminology of the marketing of services to consumers and businesses.


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