Apr 25, 2024  
2016-2017 Undergraduate and Graduate Catalog 
    
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2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ADV 3330 - Advertising Theory

3 Semester Credit Hours
Prerequisite: ADV 3310  or PR 2310 . xamines the development and practical application of theories and models related to advertising effects, audience response, and return on investment.


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