Nov 30, 2024  
2016-2017 Undergraduate and Graduate Catalog 
    
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2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ADV 3361 - Advertising Design and Layout

3 Semester Credit Hours
Prerequisite: C or higher in ADV 3312 . Corequisite: Non-credit lab. Covers the creative aspects of advertising design, strategy, copy, layout, typography, and production in a variety of visual media. Provides practical training for planning and executing effective print and broadcast messages. Teaches computer proficiency with software packages such as Adobe Creative Suite, which includes Illustrator, InDesign, and Photoshop.


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