Jul 29, 2025  
2017-2018 Undergraduate and Graduate Catalog 
    
Catalog Navigation
Catalog Home
Texas Tech at a Glance
Colleges and Areas of Instruction
eLearning Programs
Fields of Study (A-Z)
Course Descriptions
Academic Requirements
Graduate School
Graduate Programs by College
Undergraduate Admissions
Registration
Academic Advising and Support
Finances
Housing and Hospitality
Student Services
Resources and Facilities
Academic Calendar
Campus Map
Faculty Directory
Official Publications Home
Catalog PDF
General Information
Addendum
My Portfolio
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

MKT 3351 - Services Marketing

3 Semester Credit Hours
Prerequisite: B or better in MKT 3350 . Services are more difficult to market than products. This course explores the dynamic nature of services marketing based on value and relationships.


Add to Portfolio (opens a new window)