Dec 01, 2022  
2017-2018 Undergraduate and Graduate Catalog 
    
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKT 4385 - Marketing Strategy

3 Semester Credit Hours
Prerequisite: C or better in 9 hours of MKT 3000-4999 courses. Explores the field of marketing as it directs the organization’s resources to satisfy customers’ wants and needs through the exchange of process at a profit to the organization. (CL)



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