MCOM 4325 - Media Entrepreneurship

3 Semester Credit Hours

Prerequisite: Junior or senior standing; C or better in MCOM 2310, MCOM 2320, and either MCOM 3380 or PR 4380. An analytical study of media entrepreneurship in digital media industries. Includes examining market competition, technological innovation, and value creation in the production and distribution of digital media content. (CL)