Nov 21, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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ADV 3310 - Principles of Advertising

3 Semester Credit Hours
An overview of the broad field of advertising. Acquaints students with the role of advertising in the American economy and social system and the procedures involved in planning advertising campaigns.


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